Position Title: Sr. Marketing Manager, HCP Marketing Oncology
Anticipated Travel: 30%
Position Summary: This position will be responsible for creating and executing the marketing strategies and tactics for the Signatera MRD test in patients with solid tumors. This individual will be a significant contributor on the marketing team responsible for achieving growth objectives for Signatera by ensuring that MRD testing becomes integrated into standard of care testing for the test’s key indications. The role will report to the Sr Director of Signatera Commercial Marketing.
Primary Responsibilities:
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Develop and execute marketing plans that reinforce the utility of Signatera for use in solid tumors across indications that have recently been granted Medicare reimbursement and/or have emerging coverage.
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Develop and execute marketing plans to increase awareness and utilization of Natera’s portfolio of products including comprehensive genomic profiling (CGP), hereditary cancer testing and new MRD platforms
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Assess product sales performance and metrics and report to key stakeholders across the organization, identify and address gaps to ensure achievement of growth objectives
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Manage the creation of marketing and sales collaterals that would be used in the field and for digital marketing
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Manage speaker’s bureau content and speaker list to reflect the latest clinical data
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Identify and manage marketing and educational programs offered by relevant third-party organizations
Qualifications:
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Bachelor’s degree in life sciences, advanced degree preferred (MBA or PhD)
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5-7 years previous experience in product marketing, field sales, market analytics in the medical diagnostics / pharmaceutical / biotech or other related industry
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~30% travel required (advisory boards, congresses, sales / marketing meetings, customer meetings)
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Experience in Oncology and/or genomics strongly preferred
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Familiarity of FDA approved treatments for colorectal cancer desired but not required
Knowledge, Skills, and Abilities:
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Proven strategic agility with an enterprise mindset and ability to operate with executive presence
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Ability to partner and collaborate across a broad range of internal and external partners
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Strong customer orientation and focus
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Proven ability to communicate the complex simply (biomarkers, multiple indications, etc.)
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Strong organizational / time management skills; manage and complete multiple projects
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Demonstrated ability to establish thought leader relationships
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Strong leadership, communication, collaboration skills