Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
Job Description: Digital Marketing Specialist (Contract)
THE OPPORTUNITY
Join our Air Conditioning Technologies Division as a Digital Marketing Specialist (Contract Role).
Reporting to the Director of Marketing, you will play a vital role in shaping and executing digital marketing initiatives, including SEO/SEM, marketing databases, MAT platforms, email campaigns, social media, and consumer advertising. Your contributions will directly impact our digital and customer experience (DX and CX) strategies.
Key Responsibilities
- Design and Execute: Develop comprehensive digital marketing strategies across SEM/SEO, email, social media, display advertising, and consumer campaigns.
- Media Management: Plan and oversee media strategies, placements, and performance measurements, ensuring effective outreach and agency collaboration.
- Team Leadership: Manage digital marketing staff and vendor relationships, setting KPIs to enhance campaign performance and drive sales leads.
- Analytics Tracking: Monitor and report on SEO metrics and Google Analytics data to inform strategy adjustments.
- Inbound Marketing: Develop and implement a robust inbound marketing plan to attract and engage customers.
- Innovation Evaluation: Assess emerging technologies and provide insights for potential adoption.
- Budget Oversight: Prepare and manage the digital marketing budget, ensuring compliance with procurement, legal, and accounting standards.
- Content Improvement: Recommend actions to enhance the quality and effectiveness of online content.
- Campaign Optimization: Identify and create multi-channel digital campaigns, optimizing messaging, spend, and channel mix.
- Targeted Delivery: Ensure timely delivery of materials to reach target audiences and drive awareness and sales growth.
- Additional Duties: Perform other responsibilities as assigned.
Qualifications
- Experience: 5-7 years of proven SEO/SEM experience in B2B/B2C marketing and demand generation, especially in agile environments.
- Education: Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
- Industry Knowledge: Preference for candidates with experience in B2B and multi-channel distribution.
- Technical Skills: Proficient in Salesforce CRM and Microsoft Office Suite; strong knowledge of Marketing Automation Tools (Pardot, Eloqua, Marketo) and digital best practices.
- Campaign Expertise: Experience planning, executing, and optimizing paid search and programmatic campaigns; proven ability to manage integrated omni-channel campaigns for acquisition and conversion.
- Data Analysis: Strong experience in establishing media metrics/KPIs and conducting data analysis to drive performance improvements.
- Communication Skills: Excellent written and verbal communication skills, capable of engaging effectively across all organizational levels.
- Stakeholder Engagement: Proven success in collaborating with internal and external stakeholders, demonstrating hands-on program design and execution.
- Attention to Detail: Strong analytical and problem-solving abilities with a keen attention to detail.
- Project Management: Ability to prioritize and manage multiple projects in a fast-paced environment while maintaining high accuracy.
- Leadership Experience: Experience leading teams and managing external agencies, including developing RFPs and SOWs.
- Passion for Innovation: Enthusiasm for emerging technologies and a commitment to enhancing customer experience (CX and DX).
- Budget Management: Experience in budget management.
If you are a strategic thinker with a passion for digital marketing and a drive for results, we invite you to apply!
Privacy Notice to California Applicants
At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied
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