Our client is looking Digital Marketing Technology Product Manager / Business Analyst for Long term project in Alpharetta, GA/ New York (Onsite) below is the detailed requirements.
Job Role: Digital Marketing Technology Product Manager / Business Analyst
Location: Alpharetta, GA / New York, NY
Duration: Long Term Contract
Summary:
We are seeking a Digital Marketing Product Manager/Business Analyst to help support several of our key functions including Adobe Workfront implementations, vendor management across other digital marketing applications such as Qualtrics, Seismic, Yext, etc., IT system owner support tasks such as management of security reviews, entitlement management, hygiene, and contract renewals. Knowledge of Adobe Workfront and strong multi-tasking skills is a must. Solid communication skills, written and verbal. Ability to work seamlessly across marketing, engineering, development, and support teams.
Responsibilities:
Configure Adobe Workfront based on business requirements and work closely with Adobe Fusion developer(s) to implement workflow automations for new and existing workflows.
Facilitate Security Architecture reviews for new applications being onboarded
Manage application hygiene reviews and updates
Assist in contract renewals for vendor applications working with business owners, Sourcing, and Legal.
Troubleshoot application issues through analysis and escalation to internal technology or vendor support teams.
Manage application decommissions
Recommend digital marketing solutions based upon business problem statements and gaps
Work with stakeholders to prioritize projects and enhancements, as well as write strong business cases for senior management
Job Description:
Bachelor's degree in Computer science or equivalent, with minimum 10+ Years of relevant experience
Strong experience in Digital Marketing
Experience with Adobe Workfront
Experience in product management, project management, and business analysis
Fluent in digital marketing terminology
Experience in Financial Services
Experience using JIRA
Experience with Qualtrics
Strong understanding of SDLC
Ability to manage a project from start to finish and on-time
Highly organized and able to work on multiple projects/clients simultaneously
Experience in Agile and Scrum methodologies
Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations
Proficient in Microsoft Office (Microsoft Word, Excel, PowerPoint, SharePoint, Visio)
Results driven, self-motivated, self-starter Skills Desired:
Subject matter expert in Adobe’s Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting
Knowledge of interactive marketing initiatives and terminology (Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email)