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Data Analyst
BCforward is currently seeking a highly motivated "Application Development - Data Analyst" for an opportunity in US - Minneapolis, MN
Position Title: Application Development - Data Analyst
Location: Minneapolis, MN
Job Posting Expected Start Date: 11/18/2024
(Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.
Expected Duration: 12 Months with possibility of extension
Job Type: 40 hours work week
Pay Rate: $45.00/hr - $53.00/hr on W2
Job Description
Client is looking for a Digital Media Tagging Implementation & Attribution Specialist to reside within Digital Web Analytics & Tagging team. This person will be responsible for the proper implementation, testing, and management of our 1st party and 3rd party tagging solutions for Client's digital media campaigns and broader analytics tags related multi-touch attribution measurement.
The candidate will be working with internal partners and agency partners on tagging strategy and implementation of various media and analytics tags within our tag management system. Responsibilities include leading 3rd party marketing tagging requirements discussions between the agency and the internal marketing teams plus testing and monitoring tag activity to ensure proper measurement. The role will also support maintaining and updating all media tag documentation and tracking tools as well as supporting the governance of tags across sites. The candidate will work closely with Compliance and Risk Teams for tag approvals and auditing.
Must Haves:
- Proactively lead 3rd party marketing tagging discussions between the agency and internal marketing teams.
- Knowledge of tag management systems like Tealium, GTM, Ensighten.
- Experience with reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.
- Able to work as a liaison with Marketing Agency and Tagging implementation team to ensure correct information flow between teams.
- An understanding of media vendor tagging and procurement (3rd party tags).
- Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.).
- Proficiency in MS Office Suite, specifically Excel and PowerPoint.
- Experience and understanding of Adobe Analytics & Workspace.
- General understanding of marketing channels and tactics.
Nice to Have:
- Experience with Microsoft Teams, Jira and/or Confluence.
- Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment.
- Tagging solution experience within an agency environment.
- Knowledge of setting up ObservePoint audits
Personal Attributes:
- Must have keen attention to detail and strong organizational skills.
- Must be an excellent, detailed communicator (verbal & written) who is able to disseminate information across a wide variety of expertise levels within external & internal groups
- Should have a project manager mentality and enjoy that type of work
- An inquisitive mind who likes to stay up-to-date on the latest trends as they relate to your industry and expertise
- Someone who is always looking for efficiencies and better, easier ways to achieve goals
Benefits:
BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.
About BCforward:
Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.
BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.
BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.
This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.
Interested candidates please send resume in Word format Please reference job code 229647 when responding to this ad.
