About Savvy: Wealth management is a massive industry in the US ($545 billion annual revenue), but remains archaic and inefficient with low technology penetration. 75% of financial advisors do not offer any digital communication beyond emails and 62% of them conduct financial planning manually (for example, in Excel), resulting in a poor client experience and over 70% of a financial advisor's time spent on non-client facing tasks.
Savvy is a digital-first platform for financial advisors centered around modernizing human financial advice. Financial advisors who partner with Savvy leverage the integrated technology platform to help supercharge growth with AI-powered software, sales and marketing automation, and back office workflows. Savvy's proprietary technology empowers financial advisors to help scale revenue faster and spend more time focused on growth.
We are a team of former founders and operators who have started and sold two companies and have helped build iconic companies including Airbnb, Square, Robinhood, Facebook, and more.
We've raised $34M from top-tier VC firms, including Canvas Ventures, Thrive Capital, Index Ventures, Brewer Lane Ventures, The House Fund, and a panel of A-list founders & executives from the technology & wealth management industry.
Savvy is at a pivotal point in its growth trajectory, having established strong product-market fit by providing a modern platform to financial advisors. We've grown 700%+ in the last 12 months and are entering the next phase of the company, which involves rapid expansion of our product offering and revenue growth. Apply below to help us scale!
The Role: The SEO & Content Marketing Specialist will be responsible for building and optimizing Savvy's organic SEO and content marketing channels to drive net-new client acquisition. This role involves a deep understanding of both technical SEO and content strategy to attract high-quality organic traffic and convert prospects into clients. The ideal candidate is a strategic thinker with a proven track record in SEO and content marketing, particularly within a lead generation context.
Responsibilities
- Develop and execute a comprehensive SEO strategy, including programmatic SEO and technical SEO, to improve Savvy’s search engine rankings and organic visibility.
- Create and manage a content marketing strategy that aligns with SEO goals and drives high-quality traffic.
- Conduct keyword research to identify opportunities for content creation and optimization.
- Produce, edit, and manage high-quality content across various formats (blogs, articles, videos, infographics) to engage and convert prospects.
- Optimize on-page elements (meta tags, headers, alt text) and improve site structure to enhance SEO performance.
- Monitor and analyze website performance metrics using tools like Google Analytics, SEMrush, Ahrefs, and others.
- Implement link-building strategies to improve domain authority and drive referral traffic.
- Collaborate with the marketing team to align SEO and content efforts with broader marketing initiatives.
- Stay updated with the latest SEO and content marketing trends and best practices to continually improve Savvy’s strategies.
- Leverage new AI tools to scale SEO and content efforts, understanding the impact of AI-generated content on Google Search rankings.
- Test and explore new client verticals to help solidify Savvy’s Ideal Customer Profile (ICP).
- Report on SEO and content marketing performance, providing insights and recommendations for continuous improvement.
Qualifications
Must Have:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in SEO and content marketing, preferably in a lead generation or financial services context.
- Proven track record of improving organic search rankings and driving organic traffic.
- Strong understanding of technical SEO, including site architecture, page speed optimization, and structured data.
- Excellent content creation and editing skills, with experience producing content across various formats.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, and others.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Exceptional communication and collaboration skills.
Nice To Have
- Experience with programmatic SEO.
- Knowledge of the wealth management industry and financial advisory services.
- Experience working in a startup or high-growth company.
- Familiarity with content management systems (CMS) and marketing automation platforms.
Qualities
- Innovative Mindset: Demonstrates creativity and a forward-thinking approach to develop unique SEO and content strategies that set Savvy apart.
- Growth Hacker Mentality: Always looking for new, efficient ways to achieve growth, including leveraging the latest AI tools and technologies to scale efforts from 1 to 10.
- Data-Driven: Utilizes data to drive decision-making, continuously measuring and optimizing performance to achieve the best outcomes.
- Technical Prowess: In-depth understanding of the technical aspects of SEO and the nuances of AI-generated content on search rankings.
- Strategic Vision: Capable of seeing the big picture, aligning SEO and content initiatives with long-term business goals and lead generation objectives.
- Execution Excellence: Strong focus on execution, ensuring strategies are implemented effectively and efficiently, and delivering high-quality results consistently.
- Customer-Focused: Prioritizes understanding and meeting the needs of the target audience, creating content that resonates and drives engagement.
- Resilient: Maintains a positive attitude and persistence in the face of challenges, continuously striving for excellence.
- Adaptability: Embraces change and is quick to adjust strategies in response to evolving market trends and business needs.
- Collaborative Team Player: Works seamlessly with cross-functional teams, fostering a collaborative environment to integrate SEO and content efforts with overall marketing strategies.
Additional Information: Savvy Wealth is an equal opportunity employer. We are committed to fostering an inclusive work environment that values diversity and individual contributions.
Benefits
- Competitive salary and equity package
- Unlimited PTO + paid company holidays
- Access to best-in-class medical, dental, and vision plans
- Company 401(k), Commuter, and HSA/FSA plans
- [Remove for remote roles] NYC office in the heart of Manhattan
- [Remove for remote roles] Lunch, dinner, and snacks provided in the office
- Parental leave coverage (8 weeks) and support (Cocoon)
- Access to virtual mental health care (Spring Health), vision-related benefits (XP Health), and health concierge (Rightway) to help you find the right care
- Access to counseling for stress management, dependent care, nutrition, fitness, legal, and financial issues (Guardian WorkLifeMatters EAP)
