Position Overview:
The Digital Marketing and Web Development Specialist will play a dual role in our organization. The ideal candidate will be hands-on with web development, ensuring the smooth operation, design, and functionality of websites, and will also support paid digital marketing campaigns. This individual will be client-facing, acting as a key resource in guiding franchisees, addressing web or marketing issues, and providing strategic recommendations for improvements.
About Us:
FIT Franchise Brands is a leader in the fitness industry, with two innovative fitness concepts: THE MAX Challenge and Farrell’s eXtreme Bodyshaping. As we continue to grow and evolve, we are looking for a dynamic Digital Marketing and Web Development Specialist to join our team. This role will be instrumental in ensuring our websites function seamlessly and in optimizing our digital marketing efforts.
Key Responsibilities:
- Web Development & Maintenance: Develop, maintain, and troubleshoot websites for both corporate and franchise locations, ensuring high performance and user experience across all devices
- Digital Marketing Expertise: Collaborate with the marketing team to implement and optimize paid digital campaigns (Google Ads, Facebook/Instagram ads, etc.) for franchisees and the corporate brand
- Client Support: Act as the main point of contact for franchise owners and other clients, providing guidance on web-related issues, marketing campaigns, and technical inquiries
- Strategy & Recommendations: Offer strategic insights on website improvements, digital marketing optimizations, and best practices to drive traffic, improve conversions, and enhance user engagement
- Collaboration: Work closely with marketing, sales, and IT teams to align web development efforts with broader marketing and business goals
- Reporting & Analytics: Monitor and report on website performance and digital campaign results, using data to make recommendations for future improvements
- SEO & Content: Assist in optimizing websites for SEO, ensuring that they are structured for search engine visibility and usability. Support content updates and enhancements as needed
Qualifications:
- Proven experience in web development, with proficiency in HTML, CSS, JavaScript, and web content management systems (CMS), such as WordPress
- Familiarity with paid digital marketing platforms, including Google Ads and Facebook/Instagram ads
- Experience in client-facing roles, with the ability to communicate technical and marketing concepts to non-technical audiences
- Strong analytical skills and the ability to provide data-driven recommendations
- Knowledge of SEO best practices and how they integrate into website development and content creation
- Excellent problem-solving skills, attention to detail, and the ability to multitask
- Ability to work both independently and as part of a collaborative team
What We Offer:
- Health Benefits
- Vision/Dental/Life Insurance Package
- 401K w/ Matching Program
- Remote Work on Fridays
- PTO and Flex Remote Days Annually
- Competitive salary and benefits package
- Opportunity to work with two growing fitness brands
- A collaborative and supportive work environment
- Opportunities for professional growth and development
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