Data Scientist – Media Mix Modeling
New York, New York (100% Remote)
6-month Contract
$70-80/hour
We are seeking an individual to work with a Fortune 50 Broadcast Media & Entertainment leader located in New York, New York. As the Data Scientist, you will be responsible for conducting modeling using 1st party data, and or 3rd party data for Marketing Mix Modeling and Optimization. In this role, you will have the opportunity to be exposed to cutting edge technologies and work closely with advertisers, sales and planning, vendors, product teams, research and insights, and industry vendors, and you will play an integral role driving innovation across the organization.
Minimum Qualifications:
- 5+ years' full-time, post-graduation work experience in data analytics, media research, or data science with ad tech company, digital entertainment company, advertising agency, media research provider or data analytics firm
- Proficient in Python, Spark, and SQL. Experience of relational database and proficient to process big data. Demonstration of independently accomplished data science projects from end to end including data manipulation, visualization, statistical modeling
- 3+ years’ Experience of using data manage platforms, cloud databases (AWS, GCP, Snowflake, etc.)
- 3+ years’ Experience of Marketing Mix Modeling
- 3+ years’ Experience of Mathematical optimization and operations research
- Deep understanding of statistics concepts and machine learning algorithms
- Understanding of broadcast/cable, Connected TV/OTT and digital media landscapes
- Knowledge of cross-platform measurement across digital, linear, and streaming (including CTV/OTT, addressable TV, etc.) a plus
- Flexible, able to deal with ambiguity and comfortable working in a fast paced, results oriented environment, and aligning the interests of multiple stakeholders
- Involved in broader solutioning and thought leadership both internally and externally
- Self-starter who can perform independently and proactively while working in a collaborative team environment
Responsibilities:
- Conduct modeling using 1st party data, and or 3rd party data for Marketing Mix Modeling and Optimization.
- Explore machine learning algorithms, develop customized models, and deploy models to production.
- Crunch, investigate and analyze various kinds of data across different data sources and use cases.
- Manage various projects timelines, agenda, deliverables, analysis, findings etc.
- Work with cross-functional teams in all stages of the measurement lifecycle.
- Work with senior research leaders in evaluating measurement solutions, tools and data. sources to understand capabilities and potential benefits to full funnel media measurement.
- Collaborate across the organization’s cross function teams on initiatives to support advertisers.
What’s in it for you?
- Working for a well-known, globally leading Media and Entertainment organization
- Opportunity to learn and grow subject matter expertise in video and streaming media.
- Exposure to high-level business professionals in a variety of departments and geographic locations
- Opportunity to work and grow your career in a fast-paced environment.