We are seeking a passionate and strategic Social Media Coordinator to join our team and play a pivotal role in shaping our brand's online presence on priority platforms such as Instagram and TikTok. The ideal candidate will be able to 1) understand the AMA brand and AMA consumer 2) create new strategy for our Instagram and TikTok platform 3) create engaging insight-informed content for our AMA consumer.
Additionally, this candidate will feel excited about working in a growing startup environment and ready to contribute to our brand's growth as we are ready to re-build and dream BIG!!! Get ready to wear multiple hats and be at a place where no task is too big or small.
Responsibilities
- Stay up to date with social and beauty trends
- Develop social strategy for Instagram and Tiktok (potentially YouTube and Facebook as well)
- Lead development of bi-weekly social content calendar for all platforms that supports business objectives, while driving growth, engagement, and brand awareness
- Ability to create compelling insight-informed content while delegating content creation to content creator as well
- Create copy and schedule posts for all platforms (Instagram and TikTok are priority)
- Schedule, plan and execute 2 staff content days per month
- Develop a strategy for social media ads and execute
- Report back on trends and data analytics at the end of each month
Qualifications
- Bachelor’s Degree preferred
- Social strategy and content creation experience required
- Must be up to date with trends in social and beauty space
- Experience with CapCut and Canva is required
- Self starter who is able to move in a fast paced environment with limited resources
- Must be comfortable in front of camera
- Strong attention to detail
- Excellent written and verbal communication skills
- Ability to think in a consumer lens as well as big-picture storytelling
- Expertise in content creation across social platforms and ability to execute strategy
- Open to wearing many different hats as we are looking to build and grow our small company