B2B Marketing Analytics Manager
Responsibilities:
- Explore our data infrastructure, extract necessary data, perform data analysis, visualize findings to understand key marketing patterns and trends to develop compelling data driven stories
- Summarize analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
- Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
- Acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
- Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
- Understand and communicate what drives performance and opportunities for product marketing messaging
- Partner with marketing to create data-driven campaigns that optimize prospects conversion
- Build feedback loops to highlight knowledge gaps and drive future analysis and research
Required Skills:
- B2B, Marketing Analysis, CRM, Presentation Skills, Data Analytics
Bonus:Marketing Research, Market Trends, Self-Starter, Product Positioning, Product Marketing, Microsoft Dynamics, SQL, HIVE, Data Analysis, Primary Research
Additional Skills
- Very strong communication and presentation skills is a key requirement
- Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
- Proactive self-starter, always on learner, and able to work in a virtual environment
- An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
- Autonomy in managing stakeholders (Director+) and navigating a matrix environment across time zones
- Experience in data visualization is required, PowerBI is highly preferred
- Proficiency in SQL, Hive, or Azure Databricks is highly preferred
- Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is preferred
Education:
- 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics
- MBA preferred
Compensation:
Up to $61.27/hr. (W2/Non-Exempt)
#33768565