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Summary:
We are seeking a results-driven Marketing Specialist with a strong focus on lead generation to join our dynamic team. The ideal candidate will have a proven track record in developing and executing successful lead-generation campaigns. This role requires a strategic thinker with excellent analytical skills to drive growth and support our sales team.
Key Responsibilities
- Develop and execute lead generation strategies to attract and convert potential customers.
- Create and manage high-quality content, including landing pages, email campaigns, and social media posts, to drive lead generation.
- Monitor and analyze campaign performance metrics to optimize strategies and improve conversion rates.
- Collaborate with the sales team to ensure seamless lead handoff and alignment with sales goals.
- Conduct market research to identify new lead generation opportunities and stay up-to-date with industry trends.
- Utilize marketing automation tools and CRM systems to manage and track leads.
- Develop and implement SEO and PPC strategies to increase website traffic and generate leads.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Advanced English proficiency
- 3+ years of experience in a marketing role focusing on lead generation.
- Proven track record of developing and executing successful lead-generation campaigns.
- Experience with marketing automation platforms and CRM systems.
- Proficiency in SEO, PPC, and other digital marketing techniques.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent copywriting and editing skills.