Company Description
Bold Entity is an award-winning branding, digital marketing, and public relations agency that focuses on helping B2B businesses grow and expand their revenue. We primarily work with mid-sized companies with complex value propositions and niche, hard-to-reach audiences.
Role Description
Digital Marketer - Full Time with Benefits
- We are looking for a savvy digital marketing generalist who is task-oriented and has a high standard of quality and accuracy. The job involves a faster-than-average pace and detailed, specialized work. Work will require competence, conscientiousness, and collaboration.
- You will work closely with the Account Director and CEO.
- Throughout the interview process, you will be asked to complete behavioral and cognitive fit and technical assessments, including interpreting data and building ad campaigns.
- The Digital Marketer position is a full-time hybrid role with benefits including paid time off and health insurance (health, dental, and vision). Three days in the office and two days working from home. During the first 90 days of employment, you will work in the office 100% of the time.
- Office zip code: 75206
Key Responsibilities
- Manage and execute campaigns for diverse clients across various digital channels, including email, social media, search engines, and paid advertising.
- Collaborate with creative, content, and web development teams to produce engaging content and optimize user experience.
- Measure and report on the performance of digital marketing campaigns and assess against goals (ROI and KPIs).
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- Minimum four years of experience in digital marketing
- Demonstrable experience creating and managing SEO/SEM, social media, email, and display advertising campaigns
- Recent Google ads, Meta, and LinkedIn ad experience is a must
- Competency with WordPress and landing page building software, Mailchimp, Sharpspring/Hubspot, moz.com, zapier.com, spyfu.com, Sendible, and similar software
- Excellent analytical skills and proficiency with analytics tools (e.g., Google Analytics)
- Strong project management skills
- Excellent written and verbal communication skills
- Agency experience preferred