Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We’re looking for a versatile, experienced, entrepreneurial, and self-starter individual contributor for an opening on our team working as our partner marketing lead for our Hyperscaler partner portfolio for our hyperscale team, focused on Google. In this role, you will focus on the marketing partnership and GTM activation efforts working both globally and in field with marketing, sales and enablement leaders and teams.
You will create marketing co marketing strategies that increase awareness and set the marketing foundation for ServiceNow. You will be responsible for the marketing direction, creation, and execution of co-marketing strategies and comprehensive lead generation programs to drive NNACV, retention, cross-sell, upsell and key initiatives across account and country targets. In partnership with key channel leaders, global partner marketing, local field teams and channel sales leaders.
Essential Functions
- Develop and manage the co-marketing strategy through to execution for globally, in region, target countries and geo expansion plans (campaigns, roundtables, digital marketing, events and more) to maximize pipeline, new logos and growth opportunities.
- Work with ServiceNow channel teams to understand the demands of the business, gather insight and translate these business needs into marketing execution.
- Build cross functional relationships within ServiceNow and the partners in region and in country.
- Ensure ongoing engagement to support business growth and partner satisfaction.
- Support global and in region metric collection, analysis and KPIs to measure the effectiveness and impact of programs and ROI of channel marketing strategy, initiatives, and programs.
- Drive programs consumption, pipeline creation and acceleration
- Position may be remote or in one of our global/local office locations.
Qualifications
To be successful in this role you have:
- Preferred: Channel Marketing 5-7 years of experience.
- Extensive channel marketing experience, global preferred, working with executive level internal and external clients/partners.
- Experience with Hyperscalers, marketing, partner marketing and channel - preference for deep Google experience
- Experience in program management, lead generation or B2B Marketing
- Knowledge and experience of defining joint partnerships on both product and GTM fronts.
- Awareness and understanding of the cloud and software marketing.
- Ability to work with differing priorities, multiple projects, and virtual teams and partners, with excellent leadership and collaboration skills.
- Experience working in enterprise technology, data and analytics, SaaS, ISVs, Global, and Regional Sis.
- Experience working cross-functionally with Partner teams, Sales, Engineering, Product Management.
- Experienced in creating compelling marketing content and marketing campaigns.
- Excellent budget management and project tracking.
- Experience working in a metrics-driven environment, with basic understanding of marketing to sales. funnel, business intelligence, and lead management processes and technologies.
- Thrives in fast-paced, changing environments with the ability to drive progress and change.
- Flexibility and a proven ability to work successfully in cross-functional environments.
- Strong presentation, writing and communication skills required.
- Preferred MBA or BA with significant experience.
FD21
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $129,500 - $226,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact talent.acquisition@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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