Dorsia is seeking a Social Media Manager to guide our social media strategy across multiple brands & channels.
The ideal candidate has proven experience managing social media accounts running medium to large brands and is a self-starter willing to jump into a fast-paced startup environment.
In this role, you will:
- Develop, manage, and execute on a comprehensive social media strategy that aligns with Dorsia's brand values, objectives, and target audience.
- Oversee Dorsia's profiles on platforms such as Instagram, TikTok, LinkedIn, and other social channels; remain informed on emerging platforms that fit our brand's audience.
- Collaborate with Editorial Director to build and nurture Dorsia community through compelling storytelling, experiences, and content distributed across social channels.
- Collaborate with the broader marketing, comms, and design teams to ensure that our brand messaging and visual identity are consistent across all social channels and touchpoints.
- Develop a deep understanding of our target audience and key markets, and use this knowledge to inform the development of a social strategy that resonates with our members and followers, and adheres to the nuances of each market.
- Monitor and report on performance metrics, providing actionable insights and recommendations for optimization.
- Work closely with design, content, marketing, PR, and events teams to coordinate and amplify launches and other brand events.
- Work with creators and influencers to produce engaging, platform-specific content to help grow an audience, convert followers into members, and drive bookings.
- Monitor and report on the performance of influencer campaigns and use data insights to optimize future campaigns
- Build and maintain a centralized, integrated, and comprehensive cultural calendar—driving alignment and prioritization of marketing initiatives across the org and ensuring activations support enterprise business objectives.
- Respond to comments, messages, and reviews promptly, ensuring that every interaction with our brand is positive.
What We're Looking For:
- 2-5 years of experience in social media with a focus in hospitality, luxury, media, fashion, design, or membership-based products and services.
- Understanding of the social media landscape; ability to keep up with constant change within the social media industry including social algorithms and AI
- Proficiency with social media analytics tools and platforms.
- Strong writing and video editing skills with impeccable attention to detail.
- Proactive, with the ability to manage multiple projects simultaneously.
- A passion for luxury, lifestyle, food, and storytelling.
- Highly organized but able to be flexible, nimble, and scrappy.
Compensation & Benefits:
- Salary ranges are based on paying competitively for our size and stage. We determine our pay by considering skills and experience related to the role, location, and ensuring internal equity relative to other Dorsia employees
- Flexible PTO
- Medical, dental and vision insurance
- FSA
- Commuter benefits
- Free membership to One Medical
- Teladoc
- Talkspace
- Kindbody
- 401(k)
- In-office lunch 2 days a week
- Employee Dining Credits
Work Location:
This role is located fully onsite in our Miami or NYC office.
Our Core Values
Lead with hospitality. We respect the craft and precision that are intrinsic to the hospitality industry. We are a team diverse in background and thought, built to be the connective tissue between artists, chefs, diners, and members.
Mise en place. We are persistent in preparation, prioritization, and focus to anticipate our customers' needs to create a powerful platform rooted in simplicity and elegance. And we know that details matter, which is why superior design is crucial to our brand ethos. Thoughtful design is baked into everything we do—our product, brand, creative, culture, and beyond.
Go around the table—then commit. We know creativity takes feedback and iteration, and differing opinions can lead to healthy debate. While we encourage all voices to speak up and be heard, we are geared toward action and unify around the decision once it's made. Sometimes an individual idea or project may not be what's best for the company, so don't be afraid to kill your darlings.
Our product is our signature dish. We are a product and marketing-led organization. Protecting our brand and vision needs to be top-of-mind with every move we make.
Optimize turn times. We are creating beautifully-designed, tech-forward solutions to automate all sides of our business: for members, restaurants, and employees. And we're laying a data-rich foundation to enable all stakeholders to make better decisions and enjoy the finer things in life.
Savor it. We eat slowly and celebrate the wins we share with those around the table. We're in this for the long-haul, so enjoy the ride.
Stay hungry. We can change the world or someone else will. We believe in a sense of urgency to keep pushing toward our goals. And there's always room for dessert, because there's always more to do.
