Digital Marketing Program (GMP, GA, GTM & SEO role)-- Foster City, CA 94404 (Onsite)

Radiansys Inc. • Full-time • Foster City, CA, US • 3d ago

We have open position of Digital Marketing Program (GMP, GA, GTM & SEO role)-- Foster City, CA 94404 (Onsite)

Technical Lead - Digital Marketing Program (GMP, GA, GTM & SEO role)

Foster City, CA 94404 (Onsite)

NOTE –– Need Consultant / Lead / Manager level candidates with experience in Google Marketing Program (GMP), Google Analytics (GA / G4A / Google Analytics 360), Google Tag Manager (GTM), SEO, Digital Marketing, Hot Jar, Site Improve and Dashboard. This is a Technical, Hands-on experience and IC role.

Google Marketing Platform (GMP) Roles/Responsibilities:

Strong experience in Digital Marketing, Google Analytics (GA / G4A), Google Tag Manager (GTM), Google Ads, SEO, Pay per click analysis, KPIs tracking and data analysis
Excellent in Analysing performance data and optimized campaigns for better performance – Analytics strategy and Analytics dashboarding skills; Apart from GA4 and GTM, Tools like Hotjar, Siteimprove etc
Executed tests, collected, and analysed data and identified trends and insights to achieve maximum ROI
Experience in Monitoring competitors’ activity to identify any new strategies that may affect business goals
Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement
Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic
Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions

SEO Roles/Responsibilities:

Conducting market research to better comprehend prevailing consumer behaviours
Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
Experience Affiliated marketing, SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenue
Designed, implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion
Planned and performed keyword research, in SEO; Created a holistic paid acquisition strategy which improves ROI
Implemented A/B testing framework for SEO purposes for all content, which improves ranking. Been a part of the launch of a campaign for a new product
Collect A/B testing data to improve campaign performance, leading to average improvement (campaign start to campaign end)
Email marketing strategy for product based on user engagement to increase the revenue
Conducting market research to better comprehend prevailing consumer behaviours
Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
Managed Social media campaigns and reviewed all website content to optimize it

Thanks & Regards,

Archana Sharma I US IT Recruiter I Radiansys INC

Email: Archana@radiansys.com

Fremont, CA