A Digital Marketer is liable for the development, implementation, and management of marketing campaigns that promote a company and its services or products.
A Digital Marketer plays an integral role in improving brand awareness within the digital market, increasing app and website traffic, and acquiring potential customers. A Digital Marketer also helps to discover and assess the
latest digital technologies and web analytics tools to evaluate the website traffic to optimize email marketing
campaigns, social media ads, and more.
Requirements
Advertising Expertise:
Digital marketing is all about advertising. Advertising is a profound subject with varying aspects. Learning
everything about the advertising history and current status of a clients brand is important to be able to expand their presence in the digital market.
Sales Skills:
This ability to collect leads and have an expertise in selling a clients brand to get results.
Accurate Thinking:
Marketers are considered passionate workers in their workplace. This passion can sometimes cloud the
measurement and judgment of marketing initiatives and theories. Understand how to separate yourself from the work to focus on what is important at the moment.
Analytical and Creative Abilities:
Digital marketing also requires both analytical and creative thinking. Since digital marketing is strictly about
measurements, everything – from campaigns to strategies – should involve adequate thinking.
RESPONSIBILITES
• Planning and executing a complete digital marketing strategy, including email campaigns, display advertising campaigns, and more.
• Designing, building and maintaining social media presence of brands.
• Measuring and reporting the performance of campaigns.
• Identifying insights and trends along with optimizing the campaigns on the basis of the same insights.
• Brainstorming creative and new growth strategies.
• Work with the digital marketing team to help facilitate daily work.
Content
Work with your team to develop a content strategy on the basis of business objectives and the needs of the
target audience. Handle the content requirements and come up with a strategy to deliver the project.
PROGRAMS: AdSertsConnect, SOCi
• Managing the editorial calendar for timely publishing.
• Work with team leads to assign website content, copy and articles (blogs).
• Identifying new topics on the basis of content need.
• Help to create style guides for team reference.
• Conducting a keyword research for SEO-optimized content.
Email Marketing
Take the lead with strategies related to email campaigns. Running an end-to-end email marketing campaign, managing the database, and coming up with newsletters.
PROGRAMS: MailChimp, Constant Contact and Epsilon
• Identifying the target audience and growing the email list.
• Work with the team leads to assign creative email content.
• Scheduling email campaigns.
• Analyzing campaign performance and making improvements as necessary.
Social Media
Administer social media accounts. Work with your team to come up with eye-catching and engaging text copies along with visual designs, including video, images, infographic and more to increase engagement and followers on the page.
PROGRAMS: Facebook (Paid & Organic), Instagram
• Performing research on trends and target audience.
• Designing and implementing social media strategy that aligns with goals of the business.
• Work with the team leads to assign creative social media content.
• Setting certain objectives and generating an ROI report.
• Generating, editing, publishing and sharing content on a daily basis.
• Monitoring web traffic and SEO metrics.
SEM and SEO
Manage paid campaigns on search engines and display ads on Google. Manage everything related to these campaigns,
including strategy, budget, execution, and more.
PROGRAMS: Google Ads
• Researching on the market trends and generating a report.
• Gathering data and analyzing the same for campaigns.
• Designing a campaign and executing the same.
• Keyword research and implementation.
• Managing the performance while optimizing campaigns simultaneously.
• Finding a list of keywords to implement in the website content.
• Monitoring web traffic and SEO metrics.
A day in the life of a Digital Marketing Team Lead
Proficient in all digital marketing channels and social media platforms.
Understanding of consumer habits and preferences.
Promoting products, services or brands more holistically through various social media platforms.
Before executing anything, a digital marketer needs to understand whether the data used is as per the
company’s goals or not. Monitoring is another thing that a marketer does every day.
Keeping a tab on frequency and duration to understanding what is working and what needs to be changed is crucial for a marketer.
Collaborating together with your team leads and digital marketing team.