https://www.roundbarnlabs.com/
Round Barn Labs (RBL) is a fast-growing independent growth marketing consulting firm offering Growth Strategy, Analytics, Paid Marketing, and intelligent Affiliate Partner marketing.
We are long-term thinkers driving impact for our clients. RBL thinks about individual channels and the entire picture in ways that typical agencies do not. We have a stronger understanding of in-house teams and growth. Since our founding in 2014, we’ve worked with brands like ModCloth, LiveNation, Nextdoor, Amazon, and Facebook (Portal & Oculus), Hopin, Atlassian, Ironclad, and Grammarly.
We can give our clients two core channels to drive holistic growth: 1) Paid Social/Search and 2) Affiliate/Partner. We collaborate with high-growth B2C e-commerce, B2B, and consumer tech clients in the U.S. We're nimble, hungry, fast-paced, and keep our distributed team happy. Inspired by leading growth practitioners to be more than an agency we are working with clients to unlock growth.
About You
This is an exciting and pivotal role for you with the potential to have a big impact on RBL and our clients. You are primary paid marketing account manager, responsible for keeping on top of trends, developments, and best practices and applying learnings to directly impact client campaigns.
You would report to our Director of Paid Marketing and collaborate closely with our COO. You’ll be part of a cross-functional team that includes data, ad copy, operations, creative, and client services, working to ensure client needs are anticipated and met.
As RBL’s Manager of Paid Marketing, you will be responsible for the following key areas: 1) design and execution of paid marketing strategy, 2) acting as the primary point of contact for your assigned clients by answering client emails/slacks and leading weekly calls 3) project management on accounts you own 4) Campaign Optimization on select accounts collaborating with our team to ensure we meet and exceed goals.
In addition to paid marketing expertise, you will need the drive to work independently and the communication skills to work as part of a growing team. Successful teammates have been great communicators and have exhibited strong ownership. Bias for action and being able to execute and take action
This is an exciting entrepreneurial opportunity to contribute to building and implementing systems for high impact. It’s a significant learning opportunity to be at the forefront of growth and paid marketing, working closely with seasoned growth and performance marketing practitioners and world-class clients.
You’ll be responsible for:
- Driving paid marketing strategy for top-tier clients.
- Driving paid marketing execution across multiple channels for top-tier clients in collaboration with our Director, COO, and team
- Creating roadmaps, planning strategic initiatives & optimization efforts to hit client goals and targets.
- Set and hit client targets for both volume, CAC, and ROI.
- Ability to work with the team to set boundaries with clients
- Identifying and executing tasks that will have the most significant impact on hitting targets.
- Quantifying and prioritizing initiatives/opportunities accordingly.
- Campaign monitoring to ensure the account is pacing well relative to budgets and targets.
- Troubleshooting pixels, UTM tags, tracking and instrumentation
- Have an eye for building helpful reporting and recommend improvements to existing processes, reporting, and analysis
- Implementing testing initiatives in critical areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools.
You’ll need to have:
- A minimum of 4 years of paid marketing experience and a minimum of 2 years of experience in a client-facing digital marketing role
- Proven prior work experience managing accounts with various goals and across several different industries
- Knowledge of Facebook, Snap, Pinterest, and LinkedIn Advertising and prior work experience executing on those platforms.
- Strong written and verbal communication skills are critical to ensuring client success and alignment of team and client expectations, particularly on a remote team.
Additional points we’d like to see:
- A Bachelor’s Degree or equivalent years of experience required
- Working knowledge of Google Ad platforms and search engine marketing
- Certifications: Google Analytics, AdWords, Facebook Blueprint
- A passion for Growth and Growth Marketing
- You are an energetic and creative marketing enthusiast, eager to roll up your sleeves and be hands-on, learn, and grow in paid marketing.
- You are entrepreneurial-spirited and a self-starter, able to work independently and in a team environment.
- You are comfortable working with leading 3rd party tracking platforms
- Interested in innovation and working with new, improved methodologies for boosting performance
About Us
We believe in growth principles like Always Be Testing (ABT) and a competitive, collaborative, supportive culture. We are a distributed team with players in Philadelphia, Georgia, Austin, Portland, New York, and Chicago.
Best-in-class growth marketing impact requires a best-in-class workforce, and that comes from a diverse mix of backgrounds and experiences. RBL is proud to be an equal opportunity employer, committed to evaluating all qualified candidates regardless of gender, gender identity, race, national origin, religion, sexual orientation, genetics, disability, age, or veteran status. Furthermore, we believe optimal results come from operating a meritocracy built upon the diversity of thought and background and absolutely devoid of discrimination and hate speech.
