TITLE: Market Research Analyst
POSITION TYPE: Full Time (W2)
LOCATION: Plano, TX
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we’re looking for:
We are looking for a Market Research Analyst who will be responsible for performing quantitative and qualitative research into consumers, competitors, and the marketplace.
Role and Responsibilities:
- Create reports, presentations, and action items based on collected data.
- Analyze data from numerous sources to identify market trends and consumer demographics.
- Strategize how best to allocate resources to improve marketing campaigns and sales.
- Evaluate market data using software and statistical techniques.
- Understand business objectives and design polls or surveys to gain insights into prospective customers’ preferences.
- Conduct in-depth market research and share insights with the marketing and sales teams on a regular basis.
- Review and interpret large data sets and organize them into spreadsheets, charts, and graphs.
- Present data findings and insights during company-wide meetings.
- Study consumer behaviors and attitudes and write up predictions for future sales trends.
- Consolidate data findings into reports to share with stakeholders.
- Stay up to date on market trends, consumer and product research, and industry best practices.
Required Experience and Education:
- 5-7 years related experience required.
- Bachelor's Degree required.
- Exceptional analytical and strategic thinking abilities.
- Great capacity to understand and relay complex data across industries.
- Comprehensive knowledge of statistics and experience with statistical technologies such as Python, SQL, R, and SAS.
- Experience with data analysis and forecasting with R (and/or) SAS.
- Experience working as a market research analyst or in a similar role.
- Knowledge of data warehousing and mining
- Familiarity using customer relationship management software such as Salesforce.