About the Role:
We are seeking an experienced and motivated Channel Partner Marketing Manager to support our Technology Service Distributors (TSDs), regional partners, and key focus partners for 6 month period. In this role, you will be a key contributor to the success of our channel partner program, driving marketing initiatives that align with sales objectives, and building a scalable model for our expanding partner ecosystem. You will collaborate cross-functionally with internal teams and external partners to create and execute plans that drive lead generation, pipeline growth, and revenue outcomes.
Key Responsibilities:
Partner Collaboration:
- Align with channel partner leadership to develop marketing strategies that support sales objectives and partner goals.
- Serve as a trusted marketing advisor for TSDs, regional partners, and key focus partners, delivering customized marketing plans.
- Build, launch, and measure the success of comprehensive channel partner marketing plans across various partner segments.
- Engage and collaborate with field marketing, social, and content teams to amplify partner campaigns, events, and promotions.
Program Development & Execution:
- Drive partner engagement through strategic use of the Five9 Partner Portal, webinars, certifications (Five9 University), and events.
- Manage a high volume of partner marketing requests, including branding, promotions, advertising, content creation, and event support.
- Lead the coordination of regional partner marketing events, ensuring their alignment with broader business objectives.
Communication & Reporting:
- Develop and execute communication strategies, including internal win announcements, case studies, and joint marketing materials.
- Ensure consistent communication with internal teams and partners through regular updates, scaling efforts as the business grows.
- Submit weekly and quarterly reports detailing marketing activities and their impact on partner engagement, lead generation, and revenue.
Budget Management:
- Take ownership of marketing budgets, including invoice submissions, vendor management, and budget reconciliation.
- Track and measure the effectiveness of marketing spend to optimize return on investment and adjust strategies accordingly.
Sales Support:
- Support the channel partner leadership team with sales enablement activities, including industry presentations, trainings, and partner events.
- Attend and contribute to partner meetings, regional calls, and key events to support marketing efforts.
Requirements:
- 2-3 years of experience in partner operations, sales, or marketing within a channel partner ecosystem.
- Proven track record in managing complex partner ecosystems, with a strategic understanding of sales and marketing motions.
- Strong project management skills, with the ability to manage multiple tasks and meet critical deadlines.
- Exceptional organizational skills and attention to detail.
- Ability to build and maintain strong relationships with partners, focusing on delivering an excellent partner experience.
- Willingness to travel up to 20% of the time.
- Experience with event planning, budget management, and promotional activities to drive awareness and engagement. Ability to work independently and collaboratively in a team-oriented environment.
Preferred Skills:
- Experience in technology or software services marketing.
- Familiarity with TSDs and regional partner management.
- Proficiency in leveraging marketing tools and platforms to drive partner success.