Reporting through the Marketing Services Organization, an internal Ad Agency for five operating units, the ideal candidate will be responsible for digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Responsibilities
· Website development, updates and additions to our WordPress and Wix websites – pages, blog, project profiles, etc.. and also maintenance of regular plugin updates. This role also requires support of website, email and social media analytics reporting in order to provide our team with insights into the effectiveness of our marketing campaigns
· Creating and analyzing paid social and search ads and automated digital marketing funnels that include promotional landing pages and email campaigns
· Analyzing our websites and social media channels utilizing Google Analytics and Semrush to make informed decisions to improve SEO and engagement
· Some editing of video content for product demos and educational content
· Minor graphic design and editing of technical documents and product literature
· Participating in marketing meetings and contributing ideas and insights for a variety of marketing initiatives
Aside from experience in these variety of areas and a proficiency in the software required for this position, one of the main skills we are looking for is someone with an analytical mind and a strong sense of organization and attention to detail. The person in this position will be entrusted with ensuring the accuracy of information that is presented to our customers though our websites, email and product literature and that our marketing campaigns are analyzed and reported on accurately.
· All other duties as assigned
Qualifications
· Microsoft Office: Word, Excel and Powerpoint.
· Digital Marketing: 5+ years
· SEO and Website Analytics: 3+ years
· Website Design and Development: 5+ years
· Adobe InDesign, Photoshop, and Premiere
· Google Analytics and Semrush
· WordPress and Wix, ActiveCampaign