Creative Marketing Manager (Digital Marketing & SEO)
Location: Pennsauken, NJ (On-site)
Company: Varlo
About Us:
Varlo is a dynamic sports apparel brand, specializing in high-performance gear for triathletes, cyclists, and runners. We are dedicated to delivering innovative products and exceptional experiences for athletes worldwide. As we continue to grow, we are seeking a passionate and skilled Creative Marketing Manager to lead our digital marketing and SEO efforts.
Role Overview:
We are looking for a Creative Marketing Manager with expertise in digital marketing, SEO, and web design for e-commerce platforms such as Shopify, WooCommerce, and WordPress. This role is pivotal in driving our online presence, managing paid marketing campaigns, and increasing online sales through effective strategies and digital content creation.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to enhance organic search visibility and website traffic.
- Manage and optimize e-commerce websites on platforms like Shopify, WooCommerce, and WordPress to improve user experience and maximize conversion rates.
- Plan and execute email marketing campaigns using Klaviyo, including segmentation, automation, and performance analysis.
- Oversee and manage Google search campaigns and paid marketing initiatives, ensuring optimal performance and return on investment (ROI).
- Collaborate with the creative team to produce engaging digital content, including graphics and videos, using Adobe Suite tools such as Photoshop, Premiere, Lightroom, and Illustrator.
- Analyze marketing metrics and campaign performance to make data-driven decisions and optimize marketing strategies.
- Work closely with cross-functional teams to align marketing efforts with brand goals and product launches.
Qualifications:
- Proven experience in digital marketing and SEO, preferably in an e-commerce environment.
- Strong proficiency in web design and development on platforms like Shopify, WooCommerce, and WordPress.
- Expertise in managing Google search campaigns and other paid marketing efforts.
- Experience with email marketing, specifically using Klaviyo for campaign management and automation.
- Skilled in photography and video creation, with advanced proficiency in using Adobe Suite (Photoshop, Premiere, Lightroom, and Illustrator) for content production.
- Ability to analyze data and adapt strategies to meet performance metrics and KPIs.
- Strong communication skills and a collaborative, team-oriented mindset.
Preferred:
- Local candidates willing to work on-site at our HQ in Pennsauken, NJ.
- Previous experience in the sports or apparel industry is an advantage.
Why Join Us?
At Varlo, we are building a community of passionate athletes and professionals dedicated to innovation and growth. If you’re excited about being part of a fast-growing and dynamic brand, we’d love to hear from you!
Application Process:
Please submit your resume, portfolio (if applicable), and a brief cover letter outlining your experience and why you’d be a great fit for Varlo.