Our Opportunity
Fetch is growing our multifamily services platform and we’re looking for a data-driven, customer-focused, and resourceful Growth Product Manager (PM) to join our team with a special focus on growing our newly launched business-to-consumer (B2C) services. You’ll play a vital role in the success and adoption of new direct-to-resident service offerings.
What you'll do:
- Develop an intimate understanding of Fetch’s growth model and identify the highest points of leverage to drive adoption of new service offerings.
- Identify as well as implement opportunities for funnel optimization, conversion rate improvements, and user engagement/retention tactics.
- Work closely with the Product Marketing, Product Design, Data Science, and Engineering teams to develop product/service hypotheses, build out experimental roadmapping, rapidly test, and launch viable initiative in order to drive growth.
- Spearhead product along with service growth strategies across the Fetch consumer lifecycle from move-in and activation, to services adoption and retention.
- Participate in an individual contributor capacity in developing the company's go-to-market strategy as we scale new services across our entire warehouse ecosystem at a nationwide scale.
- Partner with Category Managers to understand what products drive first-time conversion & continued use consumer outcomes.
- Facilitate continuous elicitation of user research & insights to obtain a deep understanding of user shopping preferences and how to best tailor our product offerings to unlock new customer segments.
- Partner with product designers and engineers in collaborating on new feature development and bring a comprehensive understanding of the problems to be solved and the outcomes to be achieved.
- Dedicated passion towards problem solving along with a keen sense of creating data-driven business outcomes relating to decision making.
What you'll need:
- 5+ years of experience in a growth marketing or product management role with a focus on growth, in a fast-paced, high-growth B2C company
- Experience in mobile-first products, service based offerings, two sided marketplaces, or delivery services marketplaces is a plus
- Proven track record of driving meaningful growth with a B2C product
- A deep understanding of growth metrics (CAC, LTV, churn, retention, etc.) and how to influence them
- Experience with A/B testing and other experimentation methodologies
- Proficiency in product analytics tools such as Google Analytics, Heap, Pendo, etc.
- A track record of cross-team collaboration and stakeholder management
- Comfortable driving results under resource constraints
- Strong critical thinking skills with an ability to think strategically and execute tactically
- Comfortable working hands on with data and performing ad-hoc analysis
- Passion - we are a close-knit team who loves building cool products
- Humility - we are believers in making decisions together and learning from one another
- Humor - we don't take ourselves too seriously
- Adaptation - we open-mindedly address new challenges
What we'll deliver on:
- We understand life can get hectic, and for that, we offer flexible work schedules with the option to work remotely
- Just like we value hard work, we also value a great work-life balance with unlimited PTO
- We’ve got you covered with health and dental benefits
- We want to keep time on your side, so we offer a 401k plan for employees
- Unlimited coffee, kombucha, and snacks
- Centrally located office
- Regular happy-hours and team-building events
At Fetch, we are always looking for awesome people to join our growing team. If you think you’re the right fit for this position, apply today. We’d love to hear from you!
Fetch is an equal opportunity employer, all applicants will be considered without discrimination on the basis of race, religion, national origin, age, sex, marital status, disabilities, gender identity or expression, sexual orientation, veteran status or any other characteristics protected by law.
