We are seeking a Marketing Data Analyst to support Direct business, leading business planning, forecasting, and digital marketing efforts. This role involves working closely with Finance, Planning, and Performance Marketing teams to optimize channel performance and drive business growth, while ensuring clear communication of business performance to leadership.
Key Responsibilities:
- Develop monthly KPI forecasts with Finance.
- Allocate performance marketing channel budgets monthly/quarterly.
- Create MBR/QBR snapshots for leadership.
- Forecast digital traffic for daily sales and downstream reporting.
- Lead quarterly store budgeting (Store x Month).
- Communicate business performance insights to NALT.
- Conduct ad hoc marketing channel and traffic/KPI analysis.
- Assist with onboarding of new marketing agency, focusing on KPI dashboard creation for attribution analysis.
Requirements:
- Strong data analysis skills and experience working with large business units.
- Proficiency in business forecasting, performance marketing, and financial planning.
- Ability to translate data insights into actionable strategies.
About BrickRed Systems:
BrickRed Systems is a global leader in next-generation technology, consulting, and business process service companies. We enable clients to navigate their digital transformation. BrickRed Systems delivers a range of consulting services to our clients across multiple industries around the world. Our practices employ highly skilled and experienced individuals with a client-centric passion for innovation and delivery excellence.
With ISO 27001 and ISO 9001 certification and over a decade of experience in managing the systems and workings of global enterprises, we harness the power of cognitive computing hyper-automation, robotics, cloud, analytics, and emerging technologies to help our clients adapt to the digital world and make them successful. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem