Position: Senior Data Analyst – Marketing
Location: Phoenix, AZ (On-site preferred, remote options considered)
💻 Our client is a dynamic organization in the digital education industry, seeking a Senior Data Analyst to lead and optimize their marketing analytics efforts. This role is ideal for a data-driven, analytical professional with experience in marketing metrics and a passion for driving strategy through insights.
The ideal candidate is eager to make a significant impact, ensuring data accuracy and shaping marketing decisions for a high-growth business.
POSITION OVERVIEW:
Our client is at the forefront of redefining "Self-Education" through a leading digital platform. As a Senior Data Analyst – Marketing, you will be a critical member of the marketing team, responsible for measuring campaign performance, identifying trends, and providing actionable insights that directly influence strategy. Working closely with renowned business leaders, this role offers a unique opportunity to drive marketing success by ensuring a data-driven approach to decision-making.
RESPONSIBILITIES:
- Campaign Performance: Monitor and evaluate marketing campaigns across multiple channels. Provide insights and recommendations to optimize performance.
- Reporting & Marketing Trackers: Develop and maintain dashboards tracking KPIs such as ROAS, conversion rates, CAC, and CLV. Provide comprehensive visibility on marketing success.
- A/B Testing: Design, execute, and analyze A/B tests to refine marketing strategies.
- Data Integrity: Collaborate with engineering and web development teams to ensure the accuracy and consistency of data through event tracking systems.
REQUIREMENTS:
- 3+ years of experience in data analysis, focusing on marketing analytics.
- Proficiency in SQL (BigQuery experience is a plus).
- Advanced skills in spreadsheets (Excel, Google Sheets).
- Experience with data visualization tools like Power BI or Tableau.
- Familiarity with marketing analytics tools like Hyros, Triple Whale, Google Tag Manager, and Google Analytics.
- Deep understanding of sales funnels, direct response marketing, and paid advertising on platforms like Meta, YouTube, and Google Search.
- Experience with attribution models (first-touch, last-touch, multi-touch).
- Ability to translate complex data insights into actionable recommendations for both technical and non-technical teams.
- Experience leading A/B and multivariate testing.
- Strong attention to detail and a proactive approach to problem-solving.
COMPENSATION & BENEFITS:
- Salary: $90,000 - $120,000 annually, based on experience.
- Comprehensive medical benefits and 401(k) with matching contributions.
- Opportunities for professional growth and development.
- Vibrant, supportive in-office culture at the Scottsdale headquarters
🚀 APPLICATION INSTRUCTIONS:
To apply, click the apply button, submit your resume and cover letter, and follow the provided application instructions.
To be considered for this Senior Data Analyst – Marketing role, candidates will need to provide detailed information about their marketing analytics background, including the following:
- Marketing Analytics Experience
- Proficiency in SQL
- Spreadsheets Expertise
- Experience with Data Visualization Tools
- Experience with Marketing Analytics Tools
- Event-Based Behavioral Analytics Experience
- Sales Funnels & Direct Response Marketing
- Attribution Models
- A/B & Multivariate Testing
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Integrative Recruiting is excited to bring you this opportunity. If you’re a data-driven professional with a passion for marketing analytics, apply now and join a team making a global impact!
At Integrative Recruiting, we are committed to creating a diverse, equitable, and inclusive environment where everyone feels valued and respected. We welcome applications from all qualified candidates, embracing unique perspectives to build a stronger, more inclusive future together.