About Greystar
Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.
Job Description Summary
We are expanding the Brand and Insights team to support the relaunch of our Greystar brand to consumers. This position is responsible for supporting the application and rollout of Greystar’s updated brand across its US business. The Brand Manager will work with Marketing and Creative teams to provide project management and research support.
Job Description
- Oversees contract work, from creative briefing to asset handover, to ensure consistent and high-quality translation of Greystar brand guide into compelling digital and onsite marketing touchpoints.
- Partners with onsite team at properties to implement new marketing touchpoints and develops a system to track and report on their performance, distilling key learnings into best practices for scaling.
- Supports manager in developing a national marketing strategy to grow Greystar brand awareness over time: priority channels, required spend, creative requirements, etc.
- Supports national Greystar content calendar, which includes marketing channels such as email, SMS, and app notifications, to ensure on-time execution of resident touchpoints that are on-brand and aligned to established business objectives.
- Responsible for maintaining a Greystar stock photography library that aligns to photography guidelines.
- Acts as a liaison and creative checkpoint for Property Marketing to ensure consistency of Greystar brand standards when paired with a property brand (“cobranding”).
- Collaborates with team to track performance and set goals for the Greystar brand over time through KPIs like aided/unaided awareness, consideration and perception, brand associations.
- Regular travel may be required to conduct on-site meetings, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.
Knowledge, Skills, Abilities:
- Strong communication skills and ability to collaborate with cross-functional teams, and drive toward consensus and solutions
- Strong project management skills and ability to drive projects to on-time completion
- Has a passion and keen eye for creative work product (visual and verbal) and can assess for quality and adherence to brand standards
- Ability to work independently in a cross-functional team environment
- Ability to structure ambiguous asks into projects with clear timelines and deliverables
- Demonstrated proficiency in Word, Excel, and PowerPoint
- 5-8 years of work experience in marketing and/or brand management
- Prior experience in a consumer space is a plus
- Bachelor’s degree in Marketing, Business, or equivalent education, training, and experience from which comparable skills, abilities and knowledge was acquired.
Additional Compensation:
- Corporate Positions: In addition to the base salary, this role may be eligible to participate in an annual bonus program based on individual and company performance.
- Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.
Robust Benefits Offered*:
- Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
- Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 10 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
- For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
- 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
- 401(k) with Company Match up to 6% of pay after 6 months of service.
- Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
- Employee Assistance Program.
- Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
- Charitable giving program and benefits.
- Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.
Greystar will consider for employment qualified applicants with arrest and conviction records.
