Performance Content Lead

Dose • Full-time • Remote (Florida, United States, US) • $110k - $150k / year • 2d ago

Position Overview:

We are seeking a Performance Content Lead our Paid Media team. This role calls for a visionary who can harness the power of performance content across platforms like Instagram, Facebook, and TikTok, ensuring our campaigns resonate deeply with our audience and align seamlessly with our brand goals.

The ideal candidate will be a creative powerhouse, adept at conceptualizing paid campaigns from the ground up, crafting compelling briefs, and steering these projects from ideation to fruition. Collaborating closely with our Head of Content, you'll be instrumental in orchestrating cohesive strategies that amplify our presence across all paid media fronts.

*Will only be interviewing candidates with a portfolio of recent performance content work for DTC brands*

This role is fully remote and will require quarterly travel to the Dose HQ in Miami, FL.

Responsibilities:

Conceptualize and execute performance content campaigns from initial concept through to final implementation, with the ability to design them independently when required.
Develop and execute A/B testing plans for performance creatives across various ad platforms.
Manage overall campaign strategy and maintain strong agency relationships across performance content channels.
Oversee the rollout of new creatives into live campaigns, communicating priorities to channel owners based on data-driven insights.
Identify opportunities to utilize the existing creative library, iterating on top-performing assets and creating successful mash-ups.
Provide strategic guidance on creative direction, leveraging channel and placement expertise to meet media buying team requirements.
Collaborate with the Head of Content to scale in-house TV creative production, ensuring high-quality output.
Lead and manage creative meetings, providing stakeholders with updates on creative tests, performance insights, and trends.
Source, train, and collaborate closely with an offshore editor to fulfill creative needs efficiently.
Analyze and offer detailed commentary on the performance of creatives, highlighting successful elements and emerging competitor trends.
Collaborate closely with media buyer to align on account needs, creative insights, and campaign priorities.
Establish and enforce asset management guidelines, ensuring proper naming, tagging, and organization for comprehensive creative reporting within SaaS tools.
Support the development of creative briefs for internal and external teams, participating actively in creative brainstorms.
Create and deliver presentations for creative meetings and other creative initiatives, ensuring alignment with strategic goals.
Possess the ability to understand and navigate extensive regulatory guidelines for scriptwriting, serving as the go-to expert for regulatory checks and external copy approvals.
Utilize Asana to track campaign status, ensuring projects are progressing smoothly and are aligned with broader team objectives.

Requirements:

years of experience in ad creative strategy and performance content operations for DTC products
Possess experience and willingness to create ads independently when needed (Using tools like Canva or Adobe Creative Suite)
You are a data-driven marketer who understands and can optimize against direct response advertising metrics
You're adept at managing multiple projects and delivering finished projects on time
You have familiarity with major ad networks and their respective reporting dashboards
You're able to tell a story with data, combining Excel and PowerPoint/Google Sheet skills to create compelling visual presentations and insightful reports
You're comfortable working remotely with multi-national teams across different time zones

Why Join Us?

At Dose, you’ll be part of a vibrant team that values innovation, creativity, and impactful storytelling. We offer a collaborative environment where your work directly contributes to our brand’s growth and success. If you’re passionate about social media and want to make a significant impact in a fast-paced, dynamic company, we’d love to hear from you.

How to Apply

Please apply by submitting your resume and a portfolio showcasing your achievements in social media marketing. Highlight your experience with Instagram, TikTok, and any successful campaigns you’ve led or contributed to.