About Willow (trustwillow.com):

Willow is an award-winning WealthTech platform powering advisors’ acquisition, growth, and retention of tomorrow's investors: Women, NextGen, and Underrepresented groups. Through Willow's certificate programs (Advisor for Women™ and Advisor for NextGen™) and marketing platform, advisors gain the knowledge and content needed to better acquire these clients and align their financial plan with their personal values. Learn more at trustwillow.com.

Job Description:

Willow is seeking an intern to join our Marketing team and focus on social media and digital advertising. This individual will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. It's an exciting time for Willow! Join our team where your contributions will make a big impact and positive difference in real people's lives.

You will bolster company communications with social media messaging to create a strong brand identity with the primary goal of expanding our reach using proven methods of sustainable follower growth. You will be the first point of contact for online communications, thus developing an intimate relationship with our community. The ideal candidate will have an outgoing personality that comes across through social media posts and a track record of attracting followers.

This role will provide valuable hands-on experience in digital marketing with guidance and mentorship from experienced professionals. Willow is a small team and therefore everyone has the opportunity to contribute fresh ideas and make a tangible impact on real marketing campaigns.

About the Role:

Develop and execute on a 12-month calendar of social media topics aligned with yearly events
Propose new audiences and analyze their activities to determine on how to acquire followers
Respond to social media comments and requests in a timely manner
Relay cross-platform audience growth and engagement metrics to marketing and sales teams
Recommend topics for our content team to expand upon in newsletters, courses, webinars, etc.
Come up with creative, relevant captions for social media accounts
Identify opportunities for us to improve our content—and execute on it
Research competitors and industry to identity trends and summarize best practices for our key audiences of financial advisors and consumers
Develop SEO strategies to boost organic traffic to trustwillow.com

About You:

You are currently pursuing a bachelor’s degree or equivalent program
You are majoring in marketing, communications, finance, or a related field
You have a strong social media presence and understand what works across different channels
You have an eye for design and know how to bring slides, graphics, and social posts to life
You have the ability of developing creative, engaging, and original content
You have excellent written and oral communication skills
You have excellent interpersonal skills with high initiative, flexibility, and team approach to work
You are results-driven, with strong work ethic and initiative to follow through
You are proficient in Google Workplace Suite, Canva and HubSpot
You are proficient with Facebook, Instagram, LinkedIn, X, Youtube and TikTok
You have the ability to multitask, prioritize, and manage time effectively
You are data driven and can develop accurate reporting and campaign analytics and make optimization recommendations as needed

Bonus Points:

You have prior experience leveraging marketing tactics to drive organic traffic to company website

Additional Details:

This role is remote and is flexible with your school schedule. We’re based on the east coast (ET).
Compensation for this role is an hourly rate or $20 per hour
This a virtual, remote internship position
Must be available at least 15 hours per week. Exact terms to be discussed and more hours are available.

What’s next:

If you're interested in joining the team at Willow, please apply on LinkedIn or send a cover letter and resume to careers@trustwillow.com telling us why you'd be right for the position. Please be sure to include your social media handles or the handles of accounts you have worked on, as these will be evaluated as sample work product. As you’ve hopefully seen already, Willow is a place that values personal wellness and diversity of life journeys. Write to us and tell us what you’re all about.

Our Promise:

At Willow, we believe that a diverse, equitable, and inclusive workplace makes us a more relevant, more competitive, and more resilient company. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Willow is an equal-opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

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