DEINDE, a Debut Biotech brand, is pioneering the next generation of preventative skincare by targeting inflammaging: the chronic, low-level inflammation that accelerates early signs of aging. New to the skincare lexicon, inflammaging is now understood as a root cause of aging skin, gradually disrupting the skin’s ability to respond effectively to external aggressors like pollution and UV rays. DEINDE leverages the potency and possibilities of biotech to raise the bar for what skincare can deliver to promote longevity and sustain skin health.

DEINDE is seeking a Digital Marketing Associate Manager to support the growth of our D2C channel. Your role is to strategize, support, and execute initiatives that drive new customer acquisition and retention. You’ll be responsible for driving the customer experience and managing the overall user website experience. You’ll also have a heavy hand in implementing campaigns from conception to end and managing campaign execution across all media channels including Email, SMS, Paid Social, Paid Search, and Affiliate. This is a key role within the organization that directly impacts sales performance and growth – the ideal candidate will have a positive attitude for continuous improvement and interest in the everchanging digital landscape.

The role reports to the Director of Ecommerce & Digital Marketing. We have a strong preference for candidates able to work in Los Angeles. For the strongest candidates, would consider Remote.

Responsibilities

Drive success across acquisition/retention channels through a complete understanding of customer behavior; contributing to the optimization of creative story-telling and digital shopping experiences for new customers, emails, ad creative, landing page creative, quiz and offer optimization.
Responsible for content setup and maintenance of D2C website, including promotions, campaigns and product launches.
Responsible for day-to-day execution and management of email/SMS marketing as well as development of triggered campaign roadmap and targeted marketing campaigns, with a focus on driving user engagement and enhancing lifetime value.
Support scale up of Affiliate program.
Demonstrate ownership of site content and experience, closely monitoring accuracy, functionality, and performance, catching problems, identifying improvements and working with development to resolve issues with a high level of urgency.
Support the development of D2C campaigns from brief and creative development to deployment and testing.
Working with Marketing Analytics Manager, implement customer segmentation (RFM, behavioral, demographic, attitudinal) to grow revenue and repeat rate through retention tactics (cross-sell, win-back initiatives, personalization and automation).
Help D2C develop a highly functional, deeply integrated test-and-learn culture, iterating on the best creative and digital shopping funnel experiences to maximize efficient customer acquisition.
Integrate data from a variety of sources into actionable marketing recommendations.
Project management of new item launches or campaigns for D2C.
Work cross-functionally to support marketing & D2C strategic projects.
Serve as an agile and flexible resource on developing digital marketing initiatives.

Qualifications

2+ years of D2C digital marketing experience, preferably in Beauty
Proven expertise in retention marketing
Strong understanding of digital platforms, tools, techniques, and KPIs
Ability to think strategically and tactically, with an integrated, omnichannel mindset and a deep understanding of the current digital landscape and trends
Shopify & Klaviyo experience required
Strong project management & briefing skills, with the ability to handle multiple priorities
Empathy and openness to learning new techniques and from new perspectives
Ability to work independently, comfort with navigating ambiguity, and energized by working in a fast-paced environment
Ability to travel to LA and San Diego to meet with DEINDE/Debut teams 3 to 4 times a quarter

DEINDE jobs

Associate Manager, Digital Marketing