Antenna Group is a mission-driven integrated PR and Digital Marketing agency. We partner with companies at the heart of global conversations addressing the world's biggest climate, real estate, and health-related opportunities.

As leaders in these spaces for over a decade, we are leading the Age of Adoption; the transition between research and innovation into a world where companies across the economy are furiously adopting sustainable, healthy equitable solutions.

We celebrate differences among our staff and encourage everyone to be their authentic selves. We are proud to be an equal opportunity employer and remain committed to fostering a diverse, inclusive, supportive, and respectful environment where each Ant feels a sense of dignity, belonging, and acceptance.

Antenna Group is looking for a performance-driven digital advertising supervisor with extensive B2B experience to join our fast-growing and collaborative marketing team. You will lead our digital advertising team and report to the VP of Integrated Strategy. You will be responsible for leading a team, setting up processes/systems, managing the team's day-to-day operations, and being the lead ad strategist for a handful of our largest advertising accounts. This is an exciting role with high visibility in the organization with collaboration opportunities across departments.

This role will include a mix of leadership, people management, account strategy, and implementation. You will directly manage, teach, and inspire a team of growing digital advertising professionals. We are looking for a self-starter, growth-minded professional who is up to the challenge of leading and growing the digital advertising team at Antenna.

You must be well-rounded in your digital advertising and paid media knowledge, including Paid Social and Paid Search. Additionally, you should have a strong ability to derive actionable insights from Google Analytics, Google Search Console, and campaign monitoring tools; and an understanding of how marketing channels and creative assets affect digital advertising performance.

Key Requirements:

4-5 years of digital advertising experience
1-2 years of managerial experience
Strong organizational & project management skills
Excellent written, verbal and interpersonal communication skills
Experience with product marketing development & strategy
Previously worked in a fast-paced or digital agency environment
Experience running campaigns or leading an advertising team for the following platforms (in priority order): LinkedIn, Google Search, Facebook, Google Display, StackAdapat, AdRoll, Instagram, Microsoft Ads, Twitter
Passion for using digital advertising to grow businesses and generate leads
Experience using Google Analytics to measure performance, and goals, and make analytical and strategic decisions with that information.
A love for and curiosity about data analytics and how that affects the bottom line
General knowledge and familiarity with other integrated digital marketing services such as web design, content strategy/messaging, web development, conversion optimization, search engine optimization, email marketing, social media, public relations, and public affairs.
A genuine desire for continual learning and professional growth
Ability to generate, analyze, and clearly communicate to a business owner/marketing professionals the meanings and implications of digital advertising reports
Ability to demonstrate a thorough understanding of core digital advertising principles and the latest best practices. The ability to collaborate with account managers, designers, content writers, and developers to create assets needed for campaigns, such as images, landing pages, videos, downloadables, etc.
Balances team and individual responsibilities. Exhibits objectivity and openness to others' views. Gives and welcomes feedback. Contributes to building a positive team spirit
Flexible and agile; ability to pivot quickly and identify when something isn't working and provide solutions for alternative actions. Adapts to changes in the work environment. Manages competing demands. Changes approach or method to best fit the situation
Ability to diagnose, troubleshoot and fix campaign issues
Demonstrated critical thinking and problem-solving skills
Passionate about helping customers
Self motivated, proactive and dedicated to generating results for our clients

Bonus Qualifications:

Experience and/or personal interest in Antenna's Impact Ecosystem: Cleantech, Health, Mobility, Real Estate, B2B Tech, etc.
Experience working in an agency environment
Worked on cross-functional teams
Experience with HubSpot, CRMs, and marketing automation
Certifications
- Google Adwords
- Facebook Advertising
- Google Analytics
- Hubspot

Responsibilities:

Serves as a lead for the Digital Advertising team (internally and externally) on a number of accounts
Manage team of 1-3 digital advertisers of various levels and other digital advertising team members as the team grows
Oversee the day-to-day media management and planning of client advertising accounts
Grow Antenna's Digital Advertising business by assisting internal sales team with the following: Research, Discovery, Strategy Formation, Client Presentations, Scoping/Pricing
Implementation, Improvements and Maintenance of tools/reporting to internally manage digital ad accounts such as: Media Trackers, Central Ad Account Information Dashboard, etc.
Responsible for the strategy, execution, management, optimization, performance and reporting of the digital advertising campaigns across multiple platforms in paid search, paid social, and paid media.
Collaborate with the VP of Digital media to create end-to-end digital advertising strategies, including annual budget development, media mix, KPIs, and vendor/tool selection.
Work with ad specialists to manage and track paid media spending across accounts.
Work with junior staff and other departments to develop and strengthen digital advertising and communication skills
Serve as a lead for training new digital advertising professionals of various levels
Be the go-to internal resource for ad hoc digital advertising questions
Responsible for overseeing campaign performance, billing milestones, and budgets across all accounts on the digital advertising team.
Work with cross-functional teams including digital marketing and public relations professionals to plan, implement, and improve account performance aligned with client goals and initiatives
Proactively manage relationships with media vendors including search engines and social platforms (Google AdWords, Facebook Ads, LinkedIn, etc.)
Collaborate and lead the creative concept process for ad campaigns with internal and external stakeholders
Responsible for client communication of campaign performance
Assist in the sales process by providing preliminary research, forming and presenting on strategic recommendations in pitches to potential clients or in upsells to existing clients
Form strategic digital advertising plans, by completing the proper discovery with clients, collaborating with the account team, performing research, and auditing existing campaigns.
Drive traffic, conversions and ROI for Antenna's clients using a combination of leading/delegating and completing the work directly.
Measure and report on the effectiveness of the campaigns by using industry leading Analytics tools
Monitor the performance of the campaigns closely and consistently to proactively flag issues for the team and work collaboratively to resolve
On integrated campaigns you will collaborate with various team members, such as the SEO specialist, marketing technologist, content marketer, inbound marketer, Media Relations, Public Affairs, etc. to share insights and ensure channels are coordinated in the pursuit of our Clients' broader goals.
Writing powerful ads and calls-to-action to generate conversions
Writing or directing our advertising and content marketing specialists into creating effective advertisements and campaign assets such as blogs, landing pages, downloadables, etc.

What We Look For

Collaborative, proactive, and persistent mindset.
Curious nature and the desire to challenge the status quo.
Passion for Antenna's sectors and a determination to make an impact.
Drive to deliver an invaluable client service experience.
Desire to leverage innovative technology to drive impact for our clients and optimize the delivery of great work.

What We Offer

Competitive salary, comprehensive benefits, and matching 401K.
Time off is required. We want our ants to rest, relax, and recharge, so we offer a tiered PTO system-based tenure at the agency with 18 PTO days to start and Winter Recess.
We value and celebrate diversity. Our staff come from different backgrounds, and we honor their various religious and cultural observances by offering Floating Holidays and Heritage Month celebrations.
Early Fridays are for all year round. Summer Fridays are great, which is why we extend them throughout the year.
Service is in our DNA. We offer a paid day off every year to volunteer with an organization that is meaningful to you.
Tenure is valued and rewarded. In addition to tiered PTO and professional development stipends based on tenure, we offer Sabbatical Leave to our seasoned Ants.
We invest in our Growth-Stage Ants. We connect Ants with Mentors/Allies other practices for guidance, advice, friendship, and networking.
We were hybrid before it was cool. We've always believed in balance and have offered a hybrid office schedule well before the COVID-19 pandemic.
Growth is the key to our collective success. We offer a yearly Professional Development Stipend, career development, training, and mobility.
Connection and relationship building is everything. We offer regular outings, virtual events, Heritage Month celebrations, interest Slack channels and happy hours.

Antenna has a mandatory COVID-19 vaccination policy for all employees reporting to any of our offices or attending any Company-sponsored event. The Company requires that all employees be vaccinated against COVID-19, but will provide accommodations as required by law.

Antenna Group jobs

Digital Advertising Supervisor