Working Title Digital Marketing Specialist

Department University Television-0912

Description Of Work

Nebraska Public Media is looking for a highly skilled professional to join our Communications team at Nebraska’s PBS and NPR Stations. The person in this position will help our organization reach specific audiences on various digital platforms. They will need to analyze audience and campaign data to refine and improve digital marketing efforts in promoting projects and programs, including feasibility studies for digital platforms that may help us reach new audiences. The candidate will use great communications and analytic skills to generate reports to evaluate and share insights. Will work independently and alongside our team to brainstorm inventive ways to promote our station and all that it offers. The candidate will utilize their eye for visual design, especially when it comes to digital advertising, to understand what is effective on various platforms as they coordinate with our Graphics team. The candidate will use creative digital marketing strategies including paid search and search engine optimization ( SEO ).

The University of Nebraska-Lincoln seeks to attract and retain a high performing and diverse workforce in which employees’ differences are respected and valued to better meet the varying needs of the diverse populations we serve. The university fosters a diverse and inclusive work environment that promotes collaboration so that all individuals are able to participate and contribute to their full potential. As an EO/AA employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://www.unl.edu/equity/notice-nondiscrimination .

Minimum Required Qualifications

Bachelor’s degree in communications, marketing, public relations, or advertising and one year of experience in communications, marketing, public relations and/or advertising; equivalent education/experience considered. Excellent writing, editing, and data analysis skills. Proficiency with Google Ads and Google Analytics. Knowledge of SEO and retargeting. Strong organizational, planning and time management skills and techniques.

Preferred Qualifications

Three years of experience in communications, marketing, public relations and/or advertising. Knowledge of media industry. Relationship-based service/marketing experience. Proficiency with social media business tools. Experience with the Google for Nonprofits program. Familiarity with content management systems, Google Search Console, paid search, and email marketing.

Posted Salary $50,311/yr. minimum

University of Nebraska-Lincoln jobs

Digital Marketing Specialist