FCP Euro is seeking a skilled and driven Director of Digital Analytics to join our team. As the Director of Digital Analytics, you will be accountable for driving actionable data intelligence and ensuring the robustness of our data infrastructure. This role is pivotal in enhancing our understanding of customer behavior through comprehensive website tracking and tagging, as well as deep dives into web analytics and user behavior.

You will lead efforts in consumer insights and customer analytics, utilizing predictive analytics and modeling to forecast trends and inform strategic decisions. A key aspect of this role includes defining technology requirements and scoping projects that align with our data and analytics goals. You will also be responsible for creating and managing dashboards and reports that provide clear and actionable insights to stakeholders across the organization.

In addition to leading the development and optimization of our customer data infrastructure, you will oversee the processes involved in tracking, managing, and routing customer data. This role requires a close partnership with technology, product, and marketing teams to ensure our data initiatives align with broader business objectives.

The ideal candidate has significant experience in consumer analytics within a high-growth eCommerce environment. They are proficient in translating complex data into strategic insights and are comfortable working both strategically and tactically to enhance our data capabilities.

FCP Euro is an online automotive parts retailer headquartered in Milford, Connecticut. FCP stands for "Foreign Car Parts," and we specialize in replacement parts for European vehicles. In the past 10 years, FCP Euro has earned a spot on the Inc. 5000 fastest-growing private companies list eight times. Customer service is deeply rooted in our core values. FCP Euro is a customer and technology company, and this unique blended culture has yielded outstanding results worthy of reward and recognition. We are devoted to developing and maintaining user-friendly and accurate automotive catalogs. We have an incredible enthusiasm for what we do, and we are always looking for ways to grow, learn, and improve.

Key Responsibilities:

Develops and executes the data strategy to drive actionable consumer insights and optimize customer behavior understanding
Leads website tracking, tagging, and user behavior analytics to enhance data collection and accuracy
Oversees predictive analytics and modeling to forecast trends and support data-driven decision-making
Manages the integration, development, and optimization of customer data infrastructure, ensuring seamless tracking, management, and routing
Designs and delivers comprehensive dashboards and reporting tools for cross-functional teams
Collaborates with technology, product, and marketing teams to align data strategy with broader business objectives
Delivers regular reporting on web analytics, customer behavior, and marketing activity impacts
Identifies and monitors key customer segments, utilizing data to inform marketing and product strategies
Develops and maintains technology requirements and data infrastructure to support scaling business needs
Provides leadership and guidance to the Digital Analytics team, fostering a culture of innovation and continuous improvement

Qualifications:

Bachelor’s degree in Data Science, Analytics, Business Intelligence, or related field. Advanced degrees or certifications are a plus
Minimum 7 years of experience in consumer analytics, business intelligence, or data science, including leadership and management
Proven track record of driving data-driven strategies that result in measurable business impact
Strong expertise in web analytics, predictive modeling, data infrastructure, and customer behavior analysis
Experience leading cross-functional teams and managing data infrastructure projects at scale
High-level technical expertise in marketing analytics, including experience with tools such as Google Analytics, Tableau, PowerBI, or equivalent
Experience working with large analytics datasets using SQL and Python
Excellent communication skills with the ability to translate complex data into actionable insights for stakeholders
Experience in the automotive or high-growth retail eCommerce industry is highly desirable

Compensation:

This is an exempt salaried role with a base salary of $125,000 - $155,000 depending on experience, with a total compensation opportunity of $140,000 to $175,000 annually.

FCP Euro provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind on the basis of race, color, religion, sexual orientation, sex, gender identity or expression, national origin, cultural heritage, ancestry, political belief, age, marital status, family status, pregnancy, physical or mental disability, intellectual disability, learning disability, veteran status or any other characteristic protected by the law.

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Director of Digital Analytics