Description

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for a Sr. Social Media Specialist-MTG. The right candidate is a power user of social media platforms with an understanding of how to increase the online visibility, influence, and interact with consumer target markets. Uses social media analytics tools to measure ROI of social media efforts and engagements. Responsible for concept, design, creation and delivery of marketing related content (written and graphical) that supports social media marketing efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Strategize, plan and manage the day-to-day content of all DHI Mortgage social media initiatives that contribute to the overall communications goal and positively maintain the company’s brand
Recommend and build social media experiences that engage the appropriate audiences and inform them of our products and services
Ensure that all content is approved, accurate and continuously up to date. Keep corporate sites updated with fresh, relevant and engaging content
Partner with and monitor internal and external relationships relative to the successful integrated implementation of social media strategy, platform management and administration required to manage social media accounts and campaigns
Build relationships with online contributors/ambassadors that have positive influence in the real estate industry
Use measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
Summarize insights and conversations to create actionable reports that lead to optimization
Advocate, train, and demonstrate good use of social media and Compliance best practices among branch users
Monitor corporate and outside social media outlets, and recommend improvements, if necessary
Stay current on social media best practices and integrate them into the overall marketing strategy for the business
Act as lead specialist for other social media positions providing guidance and direction as needed
Become and remain familiar with mortgage specific products and services, licensing, disclosure and any other DHI Mortgage Compliance requirements using internal resources
Assist in other areas of digital marketing that include, but are not limited to, email marketing, website content management, analytics, SEO, and SEM
Assist in reviewing and proofreading all advertising
Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Ability to work overtime

Qualifications

Education and/or Experience

Associate degree or equivalent from two-year college or technical school in Communications, Digital Media, Advertising, Marketing and/or Business
Four plus years of related experience and/or training developing, managing, monitoring, and analyzing social media platforms for brands in a corporate setting
Knowledge of professional social media management, online forums and conversation auditing tools including, but not limited to Hootsuite, Sprinklr, Spredfast, Falcon.io, etc.
Exceptional writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compelling
Knowledge of the impact of social media on search engine optimization (SEO) and paid online campaigns
Ability to communicate effectively with all employees, including the executive committee
Must be able to work within tight deadlines and budget(s)
Excellent communication, organizational and time management skills
Ability to manage multiple responsibilities with attention to detail in a fast-paced environment
Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DHI Mortgage applications
Proficiency with MS Office and email
Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
The noise level is generally moderate

Preferred Qualifications

Bachelor's degree from four-year college or university preferred
Experience with social media crisis management preferred
Proficient or have working knowledge of Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages a plus

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

Medical, Vision and Dental
401(K)
Employee Stock Purchase Plan
Flex Spending Accounts
Life Insurance
Vacation, Sick, Personal Time and Company Holidays

Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeople2

Follow us on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!

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DHI Mortgage jobs

Senior Social Media Specialist-MTG