ABOUT MKG

Founded in 2003, MKG is a women-led creative agency specializing in brand action. Brand actions – including live experiences, digital, virtual, and hybrid events, employee engagements, and social impact actions – humanize brands through creative storytelling and thoughtful, purpose-driven engagement. We’re proud to be long-standing partners to brands like Google, Target, Netflix, Meta, HBO, Delta Air Lines, and Apple TV+ and have offices in NYC and LA.

WORKING AT MKG

With offices in NY and LA, MKG is searching for a highly imaginative and inspiring Creative Associate to generate big ideas. Reporting to a Creative Director, this role will be responsible for supporting the creative process from ideation, through development, to project completion. This person should have the ability to understand the “big picture” and offer macro-level creative solutions to current and prospective clients. Experience in brand marketing, sponsorship activations, and brand experience is desired. Candidates should be passionate about innovative ideas and experiences.

Candidates should be within commuting distance of either office, and will need to be available for in-person collaboration on Tuesdays, Wednesdays, and Thursdays.

OVERVIEW OF THE ROLE

As a Creative Associate, you will work closely with MKG’s Creative Directors to ideate and execute experiential activations for clients and potential clients. You will be responsible for participating in brainstorms and translating creative notes into engaging touchpoints and guest experiences that support client goals. You will work both independently and collaboratively at varying capacities: leading brainstorms and taking ownership of experiential touch points within larger projects, collaborating with production and design around feasibility and copy needs, and working through strategic positioning and copywriting in pitches.

WHAT YOU WILL DO IN THIS ROLE:

Support the Creative Director(s) on various client projects and agency initiatives.
Develop creative ideas and programs for MKG’s clients and prospective clients.
Develop ideas and programs that meet client objectives using a wide arsenal of tools from live events, sponsorships, partnerships, traditional media, social media, technology, and more.
Drive brainstorm sessions and create supporting presentation materials.
Own aspects of a creative proposal, with oversight from the Creative Director.
Partner with a cross-disciplinary team (including designers, strategists, producers, social and digital experts) to help define and execute concept direction and experience strategy.
Work with new business teams to respond to RFPs and new opportunities.
Work with account teams to develop fresh ideas and plans for existing clients.
Work in conjunction with the agency design team to bring ideas to life. (NOTE – this is NOT a design position)
Ensure creative output is results-driven.

WHAT YOU WILL BRING TO THIS ROLE:

2 to 4 years of creative experience in an agency or creative environment.
Direct experience in brand marketing.
Excellent creative thinking skills and the ability to take an idea from a thought to a full-blown proposal.
Experience working in a collaborative team environment.
Excellent writing, presentation, and public speaking skills.
Excellent time management and problem-solving abilities.
A solid understanding of the experiential marketing and sponsorship landscape.
An incessant curiosity about the world, culture, and trends that affect our business.
A great sense of humor and a positive attitude.

MKG - Experiential Marketing jobs

Creative Associate