Job Title: Social Media Manager

Company: Bumpsuit

Location: Austin, Texas

About Bumpsuit: Bumpsuit is a fashion brand specializing in maternity wear that combines style, comfort, and functionality. With a commitment to empowering women through innovative design, quality, and comfort, Bumpsuit aims to redefine maternity fashion globally.

Position Overview: We are seeking a dynamic and experienced Social Media Manager to join our team at Bumpsuit. The ideal candidate is passionate about social media, creative in their approach, and has a keen understanding of current trends and platforms. In this role, you will be responsible for leading our social media efforts, developing engaging content, and fostering meaningful connections with our community.

Key Responsibilities:

1. Social Media Strategy Development:

Develop and implement a comprehensive social media strategy aligned with Bumpsuit's brand objectives.
Create innovative content ideas and concepts to elevate our brand's online presence and engagement.
Maintain a consistent brand identity across all social media platforms.

2. Content Creation and Management:

Create and execute of compelling social media content, including posts, stories, and videos for all social platforms.
Collaborate with our influencers team to develop visual and on-brand imagery.
Ensure timely and relevant responses to comments, messages, and inquiries from our online community.

3. Audience Engagement and Growth:

Foster a positive and engaging online community by interacting with our audience and encouraging user-generated content.
Implement strategies to increase follower growth, engagement, and brand loyalty.

4. Collaboration and Communication:

Collaborate with cross-functional teams, including Marketing, Design, and Product Development, to align social media efforts with overall business objectives.
Liaise with external partners, influencers, and agencies to coordinate campaigns and partnerships.

5. Performance Analysis and Reporting:

Monitor and analyze key metrics to evaluate the effectiveness of social media campaigns.
Prepare regular reports and insights to track progress against KPIs and identify areas for optimization.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.
Proven experience managing social media accounts for a consumer-facing brand.
Strong understanding of social media platforms, algorithms, and best practices.
Excellent written and verbal communication skills.
Creative thinker with a passion for storytelling and visual content.
Ability to work effectively in a fast-paced, collaborative environment.

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Social Media Manager