We believe that real estate is more than just an investment asset class. It’s the fabric of our society and communities, where people live, work, and build their futures. As a result of our work, tomorrow’s real estate investor will be one who not only has access to detailed quantitative and qualitative performance insights across their portfolio, but will also be conscientious of the impact they have had on the communities they have invested in.

InvestNext’s mission is to democratize real estate investing and empower investors to make a meaningful impact on the communities they invest in.

About InvestNext

At InvestNext, we've taken a deep dive into the industry's pain points and emerged with a solution that transforms investment management challenges into opportunities.

InvestNext is changing the real estate investment sector, offering leading B2B SaaS solutions and professional services that empower investors and real estate professionals. Our platform streamlines the investment process, making it easier for GPs, IR teams, and real estate professionals to manage their portfolios, communicate with investors, and raise and distribute capital. We’re a high performer per G2 due to the trust placed in us by leading real estate syndications and investment firms around the world

Role Overview

As the Content Marketing Manager at InvestNext, you will be at the forefront of our mission to redefine the real estate investment market.

In this multifaceted role, you will contribute to the growth and success of InvestNext through the development and execution of content marketing strategy and social strategy by partnering with marketing leadership, sales leadership as well as key stakeholders in Customer Success, and Product. You will support Inbound marketing and sales enablement by producing compelling content that aligns with our ICP. We are seeking a dynamic, organized, and driven individual that likes to be in the weeds but can see the forest through the trees for this role. We are a lean team, so there will be opportunities to plug into projects that fall outside the main role scope and contribute to initiatives in multiple functional areas.

What you get working here

💡 Ground-Level Impact: At InvestNext, every team member's contribution is pivotal. You won't be just another cog in the machine. Instead, you'll be making tangible impacts from day one. Your insights, expertise, and drive will directly influence our trajectory, shaping the future of real estate investment.

🌱 Unparalleled Growth Opportunities: InvestNext isn't just growing as a company; we're committed to fostering the growth of our team members. Here, you'll find a landscape rich with opportunities to learn, innovate, and ascend. Whether it's honing a new skill, diving deep into the nuances of the industry, or taking on leadership roles as we grow, the sky's the limit for your professional development.

📚 Continuous Learning & Development: The real estate and tech landscapes are ever-evolving, and so are we. At InvestNext, we’re curiosity driven and invest in a culture of continuous learning. You'll have a plethora of resources to ensure your growth, development and success.

In this role, you'll focus on:

Content Marketing (70%)

Design content marketing strategies and set short-term goals for content traffic, engagement, and conversion rates
Undertake content marketing initiatives to achieve business targets
Produce high-quality content including, but not limited to: blog posts, whitepapers, thought leadership content, social content, case studies, customer stories, and industry insights by collaborating with sales, product marketing, customer success, and design teams
Create an editorial calendar, delegate where appropriate, and produce content at scale
Work with AI tools to enhance content creation volume while maintaining a high level of authenticity and quality
Work with leadership to create thought leadership content and build a brand around our founders
Regularly deliver engaging content
Edit, proofread, and improve the content
Optimize content for SEO
Produce content that is not designed to rank on the SERP, but enhance our brand position, credibility, and awareness for our target ICP
Create value-add downloadable content
Work with Customer Success, Marketing, and Sales to build a webinar calendar for lead generation
Ensure a strong web presence on various channels
Generate ideas to increase customer engagement
Reporting and Analysis: Providing regular reports on content performance, evaluating ROI for topic clusters, and content production

Social Media (20%)

Own social media strategy and collaborate with marketing director, sales, product, leadership to execute brand presence objectives
Collaborate with marketing director and leadership to develop and execute a thought leadership roadmap, including content creation and supporting social media actions

Marketing Projects (10%)

Own and execute ancillary marketing projects that contribute to department and company objectives that are outside of the core scope

If you're right for this role, you

Have 4+ years of relevant B2B SMB/Mid-market SaaS content marketing
Bonus if in the real estate or investment industry
Have proven experience in copywriting, content marketing and social media management
Possess strong organizational skills with the ability to manage multiple projects simultaneously
Have exceptional written and verbal communication skills
Are familiar with Salesforce CRM
Are an organized self-starter with the ability to handle multiple priorities with firm deadlines
Think creatively and contribute innovative ideas
Are able to work both independently and as part of a dynamic team
Are passionate, detail-oriented, and a genuine team player

Benefits

A leader that truly cares about you, and your development
Robust 99% employer-paid medical, dental, and vision coverage
Generous equity grant; we want everyone to operate with an owner mindset and have a real stake in our success
11 company-wide holidays per year
Uncapped paid time off, with minimums required to support our team’s work-life balance and help avoid burnout
401k with 100% employer match, up to 4% annual salary
100% remote work
Travel opportunities to spend time with the team, including company-wide offsites
Generous monthly budget to support your wellness and workspace
16 weeks of paid parental leave
Laptop of choice

InvestNext is an equal opportunity employer. We believe in the power of diverse teams and are committed to creating an inclusive environment for all employees.

Salary

We prioritize pay equity, transparency, and equal opportunities for career development. The salary range for this role is $75,000 - $90,000, and the final salary offered will be comparable with the market and determined by experience level and role responsibilities.

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Content Marketing Manager