Overview:

Magnetic Me is looking for a self-motivated, experienced copywriter to join our marketing team based in New York, NY. Reporting to the Director of Marketing, you will consistently carry out our brand standards via messaging across all touchpoints including email, digital/social media, ecommerce, packaging, and ad hoc printed marketing collateral. You will be a trusted cross-functional team member, collaborating closely across marketing, ecommerce, and design, to create compelling copy that is both aspirational and relatable.

Responsibilities:

Capture the voice of the brand across all communication touchpoints, delivering against briefs for copy used on the website, email, social (paid and organic), print, and wholesale channels
Partner with the creative team to ensure copy and messaging hierarchy is accurately reflected in the overall design layout across channels
Closely collaborate with cross-functional team members across marketing, ecommerce, and design to ensure cohesive messaging across channels
Create compelling copy for the wholesale sales team, educating both prospective and existing specialty retailers and department stores about Magnetic Me
Create SEO-optimized website copy including ongoing product descriptions for new styles, landing pages, and blog posts
Stay on top of industry trends and the competitive landscape to ensure brand messaging is relevant and compelling

Qualifications:

• Bachelor’s degree, preferably in Marketing or Communications

• 5+ years writing copy in-house with a proven brand, with a portfolio of samples across marketing channels

• Experience optimizing copy for SEO

• You can write copy for the entire marketing funnel; from driving brand awareness to conversion

• Must have a passion for the baby/parenting space; experience writing copy for parenting focused brands is ideal

• Strong attention to detail and meticulous proofreading skills

• Well organized with ability to prioritize tight deadlines and follow through

• Strong verbal and written communication

• Experience with UX/UI is a bonus

Featured Benefits:

• Performance Bonus Opportunity

• PTO

• 401(k) Incentive Savings Plan

• Health Benefits

Location: Hybrid (3 days per week in Midtown Manhattan)

Estimated salary range: $75,000 - $90,000

Magnetic Me jobs

Marketing Copywriter