Company Description

Cubex® is a leading provider of innovative healthcare automation and cloud-based Inventory Intelligence™️ solutions, that enable veterinary practices to optimize efficiency, maximize profitability, reduce waste, mitigate risk, and improve patient care by handling inventory tasks seamlessly in the background. Cubex corporate headquarters is located in Scottsdale, Arizona, with an additional office in Newport Beach, California.

Cubex is deeply committed to cultivating a culture of excellence, where innovation thrives and the customer experience is paramount. We believe that by fostering a dynamic and inclusive environment, we can consistently deliver cutting-edge solutions that not only meet but exceed the expectations of our valued customers.

Role Description

This is a full-time hybrid role for a Copywriter at Cubex®. The role is based in Newport Beach, CA, with flexibility for some remote work.

Required Qualifications

1. Exceptional Writing and Communication Skills: Demonstrated excellence in crafting compelling and clear written content, with a proven ability to adapt tone and style to different audiences and mediums. Superior verbal communication abilities are also essential.

2. Advanced Expertise in Press Releases and Corporate Communication: Extensive experience in writing press releases, media statements, and corporate communications that effectively convey key messages and align with brand positioning.

3. Marketing and Content Strategy Proficiency: In-depth knowledge of marketing principles and content strategy, with the ability to create persuasive, high-impact marketing materials that drive engagement and conversions.

4. Meticulous Proofreading and Editing Skills: Unwavering attention to detail with a keen eye for grammar, punctuation, and overall content quality, ensuring that all materials are polished and error-free.

5. Creative and Strategic Mindset: Ability to think creatively and strategically, offering innovative ideas and solutions that elevate the brand and enhance customer experience.

6. Collaborative and Independent Working Style: Strong ability to work independently with minimal supervision, as well as collaboratively within cross-functional teams to achieve shared goals.

7. Industry Experience: Experience in the healthcare, veterinary, or technology industries is highly desirable, providing valuable context and insights into the specific needs and challenges of these sectors.

8. Educational Background: A Bachelor’s degree in English, Communications, Marketing, or a related field is required, with preference given to candidates with advanced degrees or additional certifications in writing, communication, or marketing.

9. Proven Track Record in Content Development: A portfolio demonstrating a history of successful content creation across various platforms, including digital, print, and social media, is essential.

10. Strong Organizational Skills: Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines without compromising quality.

11. Commitment to Continuous Learning: A passion for staying up-to-date with industry trends, best practices, and emerging technologies, continuously refining skills to maintain a high standard of excellence in all work.

12. Cultural Fit and Alignment with Company Values: A deep understanding of and alignment with the company’s culture and values, contributing positively to the organizational environment and team dynamics.

Responsibilities

Brand and Company Positioning

1. Develop Brand Messaging: Craft and refine the company’s brand voice, ensuring consistency across all platforms and materials.

2. Positioning Statements: Create clear and compelling positioning statements that differentiate the brand in the market.

3. Mission and Vision Statements: Collaborate with leadership to develop and articulate the company’s mission, vision, and values in all communications.

Marketing Assets

4. Website Content: Write and optimize content for the company’s website, including product descriptions, landing pages, and blog posts.

5. Digital Marketing Campaigns: Create copy for email marketing, social media campaigns, PPC ads, and other digital marketing initiatives.

6. Content Marketing: Develop long-form content such as white papers, case studies, and ebooks to support inbound marketing efforts.

7. SEO Content: Write SEO-optimized content to improve organic search rankings and increase website traffic.

8. Video Scripts: Script compelling video content for promotional videos, product demos, and customer testimonials.

Sales Assets

9. Sales Collateral: Develop persuasive sales materials, including brochures, one-pagers, presentations, and product sheets.

10. Proposals and RFP Responses: Assist the sales team in drafting and refining proposals and responses to RFPs, ensuring they align with brand messaging.

11. Case Studies and Testimonials: Write compelling case studies and customer testimonials that highlight the value and effectiveness of the company’s products.

Internal Materials

12. Employee Communications: Create clear and engaging internal communications, including company newsletters, memos, and announcements.

13. Training Materials: Develop content for employee training programs, ensuring materials are informative, consistent, and aligned with company messaging.

14. HR Support: Assist the HR department in crafting job descriptions, internal policies, and recruitment materials that reflect the company’s culture and values.

Product and User Experience Support

15. Product Documentation: Write and maintain user manuals, help guides, and FAQs that support product use and troubleshooting.

16. UX/UI Copy: Collaborate with product and design teams to develop intuitive and user-friendly copy for software interfaces, error messages, and onboarding processes.

Event and Public Relations Materials

17. Event Content: Create content for company events, including speeches, presentations, and promotional materials.

18. Press Releases: Draft press releases and media kits to announce new products, partnerships, and company milestones.

19. Thought Leadership: Write articles, blogs, and opinion pieces for publication in industry journals and online platforms, positioning company leadership as industry experts.

Continuous Improvement and Collaboration

20. Content Strategy Development: Participate in the development of the company’s content strategy, providing insights and recommendations based on industry trends and best practices.

21. Cross-Department Collaboration: Work closely with marketing, sales, product development, HR, and leadership teams to ensure cohesive messaging across all departments.

22. Analytics and Feedback: Monitor the performance of written content, using analytics and feedback to refine and improve copy over time.

23. Brand Consistency: Ensure all written materials adhere to the brand guidelines and maintain a consistent tone and style.

Miscellaneous

24. Ad Hoc Writing Tasks: Address any other writing needs as they arise, ensuring the company’s voice is consistently represented across all touchpoints.

25. Content Audits: Periodically review and update existing content to ensure it remains current, relevant, and aligned with the company’s evolving messaging and goals.

This list encompasses the diverse responsibilities a copywriter would handle to support the dynamic needs of your medium-sized business, both internally and externally.

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