Position Summary

The Digital Marketing Specialist will be responsible for developing and delivering growth marketing

strategies to attract influencer and retailer leads and activate our community, including through SEO,

email marketing, and digital advertising. This person is responsible for the strategy of campaigns, as

well as technical setup, testing, monitoring, optimization, and reporting to reach business goals. The

Digital Marketing Specialist will report to the Marketing Director and work across departments to

develop and execute Mavely’s digital marketing plan.

Essential Functions

● Strategize and execute digital and social advertising campaigns

● Technical setup, testing, optimization of digital advertising with profitable results, including

conversion tracking compatible with proprietary Mavely software

● Serve as the project manager and strategy owner for SEO

● Manage and grow our contact lists, create target segmentations, and execute personalized

campaigns via email, push notifications, social media advertising, and other channels, with

content support from Marketing team Copywriter and Creative Lead

● Manage and create reports in analytic tools such as Hubspot, SEO software, Google

Analytics, and social management platforms to inform and communicate strategies and

results

● Collaborate with Product Marketing to conceive and execute targeted in-app campaigns

within the Mavely platform

● Set and track KPIs surrounding email, digital, and social campaign performance and report

on progress

● Collaborate with Marketing team to inform content strategy on our website, social channels,

and app store listings

● Oversee the digital marketing budget to support business objectives while meeting or

exceeding cost per lead and return on ad spend targets

Education & Experience Requirements

● 5-7 years of digital marketing and digital advertising experience

● Advanced knowledge in Google Analytics and social media platforms, like TikTok, LinkedIn,

and Meta (Facebook & Instagram)

● Proven experience driving lead generation through digital marketing strategies

● Experience setting up and managing pixels, conversions, and ad account integrations

through Google Tag Manager, Segment, or related tools

● Ability to provide examples of building digital advertising accounts and campaigns from the

ground up and the return on ad spend they generated

● Demonstrable experience leading and managing SEO/SEM, marketing database, email,

social media, and/or display advertising campaigns

● Experience in optimizing websites and landing pages

● Experience with A/B and multivariate experiments

● Experience working in the tech industry or a high-growth startup a plus

● Bachelor’s degree in marketing, communications, engineering / computer science, business,

advertising, or similar preferred

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