Website Rebranding Specialist for Emma Mattison Fitness (Project-Based Position)

Summary: Emma Mattison Fitness is seeking a Website Rebranding Specialist to lead the rebranding and updating of the current website (emmamattisonfitness.com) and YouTube channel (@EmmaMattisonFitness). This role will be instrumental in elevating the brand to be more credible, mature, and modern. The ideal candidate will work within a budget of $1000-$1500 and preferably use a no-code platform like Wix, as Emma can implement the changes if Wix is used.

Emma Mattison is a holistic practitioner with a functional focus, specializing in mid-life and older adult fitness (40+). As a highly qualified professional, Emma holds several certifications, including NASM Certified Personal Trainer, NASM Certified Nutrition Coach, NASM Certified Virtual Coach, TRX Certified, Certified Functional Aging Specialist, Tai Chi Certified, Kettlebell Certified, Certified to Train Clients with Joint Replacements, NASM Certified Stretch and Flexibility Coach, Biomechanics Specialist, and NASM Corrective Exercise Specialist (CES).

Responsibilities:

Develop Rebranding Strategy: Create and implement a comprehensive rebranding strategy to modernize the Emma Mattison Fitness website and YouTube channel.
Website Redesign: Redesign the current website to reflect a more professional, credible, and mature brand. Ensure the new design is modern and user-friendly.
Content Optimization: Update and optimize website content to align with the new brand identity, ensuring it is engaging and informative.
Visual Design: Develop new visual elements, including logos, color schemes, and layout designs that resonate with the target audience.
SEO and Performance: Improve website SEO and performance to enhance visibility and user experience.
Brand Consistency: Ensure consistency in branding across all platforms, including the website and YouTube channel.

Qualifications:

Skills: Proficient in no-code website building platforms (preferably Wix), strong graphic design skills, excellent understanding of SEO, and familiarity with YouTube branding.
Education: Degree in Web Design, Graphic Design, Marketing, or a related field is preferred but not required.
Experience: Proven experience in website rebranding and redesign projects. A portfolio showcasing previous work is required.
Certifications: Relevant certifications in web design, SEO, or digital marketing are a plus.
Communication: Excellent verbal and written communication skills, with the ability to understand and implement client needs effectively.

Success in this Position:

Success in this role will be measured by the successful rebranding of the Emma Mattison Fitness website and YouTube channel, resulting in a more professional, credible, and modern online presence. The redesigned website should improve user experience, engagement, and SEO performance, ultimately contributing to the growth and recognition of the Emma Mattison Fitness brand.

How This Role Fits into the Organization:

This role is crucial for the growth and development of Emma Mattison Fitness. By rebranding and updating the digital presence, the Website Rebranding Specialist will help establish a stronger, more recognizable brand that resonates with the target audience. This rebranding effort will support the mission of providing high-quality fitness and wellness services, enhancing credibility, and expanding reach.

If you are passionate about fitness, branding, and web design, and are excited to help elevate the brand, I would love to hear from you!

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