GTM Lead In-Office in San Francisco

United States of America (San Francisco) $180,000–$240,000

OTE $180,000 - $240,000

*This post was created on behalf of one of Bravado’s clients.

Our client is focused on transforming the way financial data is accessed, with the vision of enabling consumers and small businesses to connect their financial data in just one click. They believe that individuals should have control over their financial information without the need to share sensitive bank usernames and passwords, allowing for more secure and frictionless access to financial services.

Our client is pioneering the development of the first customer-permissioned financial data platform that eliminates the need for traditional login credentials. This approach significantly improves the user experience by reducing friction, while also expanding access to fair financial services. Lenders are utilizing their platform to minimize failed payments, reduce subsequent bank fees for their customers, monitor accounts in real-time, screen for fraud, and more.

By offering a streamlined, secure solution, our client aims to enhance financial inclusivity and help both consumers and businesses achieve greater financial stability.

Location: United States of America (San Francisco)

Key Responsibilities

Design and implement comprehensive go-to-market strategies for new products or services, including positioning, messaging, and target audience.
Coordinate with product, marketing, sales, customer success, and operations teams to align efforts and ensure seamless execution of GTM plans.
Conduct market research to identify customer needs, market trends, and the competitive landscape.
Develop clear and compelling product messaging that resonates with the target audience.
Equip the sales team with the tools, training, and collateral they need to effectively sell the product.
Oversee the execution of product launches, managing timelines, deliverables, and ensuring cross-team coordination.
Define success metrics and key performance indicators (KPIs) to track the effectiveness of the GTM strategy.
Collaborate with the marketing team to plan and execute demand generation campaigns, including digital marketing, content creation, and event promotions.
Collect and analyze customer feedback through surveys, interviews, and direct interactions to inform product improvements and future GTM strategies.
Build scalable processes for future GTM efforts, ensuring repeatable success for new products or services.
Quickly adapt to market shifts, customer feedback, and internal challenges, making data-driven decisions to adjust the GTM strategy when necessary.

Minimum Qualifications

Bachelor’s degree in Business, Marketing, Product Management, or a related field. Advanced degrees (e.g., MBA) are a plus but not mandatory.
5+ years of experience in product marketing, sales, or go-to-market strategy. Proven track record of successfully launching and scaling products or services in fast-paced environments.
Strong understanding of the industry or market relevant to the company’s products or services. Ability to conduct market research, analyze competitive landscapes, and identify target audiences.
Experience in developing and implementing sales enablement tools, training, and resources. Proven ability to support sales teams with the materials and knowledge needed to drive product success.
Strong strategic thinking skills, with the ability to develop comprehensive go-to-market plans. Ability to align product positioning and messaging with market needs and opportunities.
Proficiency in analyzing data to track performance, identify trends, and adjust GTM strategies accordingly. Ability to set KPIs and measure the success of product launches and marketing campaigns.
Excellent verbal and written communication skills, with experience presenting to executive teams and stakeholders. Ability to clearly articulate product value propositions and align messaging across departments.
Strong project management abilities, with experience managing timelines, resources, and budgets for product launches.
Proven track record of solving challenges that arise during the go-to-market process. Ability to adapt quickly to changing circumstances and adjust strategies in real-time.
Familiarity with relevant tools and software (e.g., CRM, analytics platforms, project management tools). Understanding of the technical aspects of the product to effectively communicate its value.

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