Reporting to: US General Manager and Global Marketing Director

As a vital member of the international Marketing team, the Marketing Manager for the US will collaborate closely with global counterparts to execute regional strategies and ensure alignment with the overall vision and objectives of Genea Biomedx.

Key Responsibilities:

Brand Strategy & Implementation:

- Develop and execute a comprehensive brand strategy that aligns with Genea Biomedx's global vision and objectives.

- Ensure US marketing plans are synchronized with the global marketing plan, collaborating with regional sales to select the appropriate marketing mix.

- Define customer value propositions based on a deep understanding of customer challenges and clinical workflows.

- Execute comprehensive marketing strategies to drive brand awareness, customer acquisition/retention, and revenue growth in the US, always aligned with the Global Marketing team.

Product Launch & Promotions:

- Support the development of regional KOLs in collaboration with executing the global product launch plan, including value proposition, product positioning, pricing strategy, awareness & advocacy strategies, and sales enablement.

- Adapt global product launches to the US market according to specific needs.

- Oversee product management responsibilities, including product launch planning and execution, marketing communication content generation, documentation, and pricing activities.

Marketing Campaigns:

- Utilize market analysis, customer needs analysis, and competitive positioning to develop differentiated positioning of product solutions and services.

- Collaborate with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.

- Manage all marketing efforts, including branding, public relations, and digital marketing.

- Provide the global marketing team with US market-specific messages and materials to include in the global digital marketing strategy.

Partnerships and Engagement:

- Develop and execute marketing strategies to effectively communicate key messages, product introductions, and technology updates to external KOLs and customers.

- Adapt the global marketing strategy to effectively communicate key messages, product introductions, and technology updates to external KOLs and customers.

- Leverage KOL/customer insights, global team collaborations, and industry trends to develop and execute integrated campaigns/programs.

Content Creation:

- Possess a deep understanding of product technologies, solutions, and services to effectively differentiate and position Genea Biomedx in the US market.

- Adapt the global marketing visual content in various formats, such as PowerPoint presentations, infographics, or supporting videos, to visually represent our narrative and engage our KOLs & customers.

- Craft compelling narratives for industry events, showcasing thought leadership in product innovation, product strategy, and services.

Budget Management:

- Manage the local marketing budget, ensuring efficient allocation of resources to maximize ROI, subject to the approval of the Global Marketing Director.

- Track expenditures, forecast budget needs, and report on financial performance to senior Marketing leadership.

Job Requirements:

- Bachelor's degree or higher in marketing, communications, business, or a related field is required.

- Experience in the IVF or related industry is highly desirable.

- 4+ years of regional marketing leadership experience is highly preferred.

- Customer facing and business travels are required

- Excellent oral, written, and presentation skills with the ability to use numbers, data, and visual content to tell a story, influence decision makers, and explain complex concepts clearly to a variety of audiences.

- Proficient in visual content creation using tools such as PowerPoint, Adobe, Photoshop, and infographics.

- Demonstrated strategic thinking, problem-solving, analytical critical thinking, leadership, and communication skills used effectively with cross-functional teams and stakeholders at various levels in a matrixed environment.

- Demonstrated success in establishing, developing, and maintaining business relationships.

- Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement.

- Experience developing and executing digital marketing media, paid media, social media, and press release strategies.

- Strong knowledge of marketing principles and utilizing market research insights to effectively translate market trends and customer needs into actionable resources and tactics.

- Creativity, innovation, high standards, and attention to detail.

- Strong self-starter mentality, with the ability to proactively generate ideas and drive efforts.

Genea Biomedx jobs

US Marketing Manager