About VEREO Impact

VEREO Impact is a dynamic manufacturing consulting company dedicated to creating business transformations. Colorado has a rich, diverse manufacturing landscape, making it an exciting industry to work in. We are passionate about rolling up our sleeves with manufacturers as partners to optimize people, processes, and technology so they optimize efficiency, see measurable results in their companies, and, ultimately, improve employee and client lives.

Position Summary

As a Content Marketing Manager at VEREO Impact, you will play a pivotal role in driving brand awareness and generating leads for our consulting services. You will be responsible for strategizing with the Chief Marketing Officer to execute a comprehensive content strategy that engages our target audience, positions VEREO Impact as a thought leader in the manufacturing industry, and ultimately drives business growth.

Responsibilities

Email Content: Develop and execute effective email marketing campaigns to nurture leads, build relationships, and drive conversions. Create compelling email content, subject lines, and calls to action that align with our brand and messaging.
Social Media Content: Manage and maintain our social media channels (LinkedIn, Facebook, Instagram, YouTube) by creating engaging content that resonates with our target audience. Curate relevant industry news, share company updates, and participate in online discussions.
Web + Blog Content: Develop high-quality blog content that is optimized for search engines and provides valuable insights to our target audience. Conduct keyword research, write informative articles, and optimize content for SEO to improve our online visibility.
Product Content: Create comprehensive one-pagers and landing pages that effectively communicate the value and benefits of our consulting services. Clearly articulate the key features, target audience, and desired outcomes of each product.
Copywriting: Create compelling copy for various marketing materials, including website content, brochures, presentations, and advertising campaigns. Ensure that all copy is consistent with our brand voice and messaging.

Qualifications

Bachelor's degree in marketing, communications, or a related field
Proven experience in content marketing, with a strong focus on B2B marketing
Excellent writing and editing skills, with a portfolio of successful content examples
Understanding of design principles and the ability to collaborate with designers
Proficiency in email marketing platforms, social media management tools, and SEO best practices
Strong interpersonal skills and the ability to build relationships with clients and stakeholders
Strong communication skills and ability to multi-task

Additional Skills (Preferred)

Experience in video production or editing
Knowledge of CRM software
Familiarity with Google Analytics

Benefits

Competitive salary and benefits package
401K contributions after 6 months of employment
PTO and holidays
Flexible work arrangements
Professional development opportunities
Opportunity to work with a dynamic, growing team and make a meaningful impact
If you are a passionate and creative content marketer who is eager to contribute to the growth of a growing consulting brand, we encourage you to apply. Please submit your resume, cover letter, and a writing sample to catherine@vereoimpact.com.

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