About Us:

At DoggieLawn, Kitty Lawn, and Bark Potty, we’re all about making life easier for pets and their owners! As we grow, we’re seeking a creative and strategic Social Media Manager to take our brands to new heights across multiple platforms, with a special emphasis on TikTok. If you have a passion for pets, creating engaging content, and building strong communities, we want to meet you!

Job Overview:

We are looking for a dynamic, highly organized, and trend-savvy Social Media Manager to lead our social media efforts across Facebook, Instagram, TikTok, and YouTube. You will be responsible for creating and implementing content strategies, fostering audience engagement, and collaborating with content creators/brand ambassadors to help grow our social media presence.

Key Responsibilities:

Manage and execute daily social media activities across DoggieLawn, Kitty Lawn, and Bark Potty channels (Facebook, Instagram, TikTok, YouTube).
Create, plan, and post high-quality, engaging content with a focus on TikTok trends, Instagram Reels, and YouTube Shorts.
Collaborate with the marketing team to produce original video content, especially for TikTok.
Develop and nurture a brand ambassador program, working closely with influencers and content creators.
Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies to optimize engagement and growth.
Stay up-to-date on the latest social media trends, algorithms, and best practices.
Engage with our community, responding to high-visibility comments, messages, and inquiries in a timely and friendly manner.
Track social media KPIs and make data-driven decisions to improve performance.
Collaborate cross-functionally with marketing, product, and customer service teams to ensure brand consistency.

Requirements:

3+ years of experience in social media management, preferably within the pet, lifestyle, or consumer goods industry.
Proven experience with TikTok content creation, staying on top of trends, and generating business-relevant content.
Experience building and managing brand ambassador programs or working with influencers.
Strong understanding of social media analytics and performance metrics.
Video creation and editing experience, particularly for TikTok and Instagram Reels.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team, managing multiple projects simultaneously.
Passion for pets is a plus!

Nice to Haves:

Familiarity with hostingTikTok live sessions to increase brand visibility and engage audiences in real-time.
Proficiency in apps like CapCut or InShot for fast, agile editing of short-form videos.
Experience using platforms like Sprout Social or Hootsuite to track trends and manage brand sentiment.
Ability to create and manage paid campaigns, with an understanding of A/B testing and targeting for maximum reach and impact.

Benefits:

Competitive salary.
Health, dental, and vision insurance.
Vacation and flexible working hours.
Opportunities for growth and advancement within the company.

Salary Disclosure for California Applicants:

In accordance with California law, the base salary range for this position is $75,000 to $90,000 annually. Compensation may vary based on factors such as experience, skills, and location. We are also proud to offer a comprehensive benefits package including health, dental, and vision insurance, paid time off, and other perks to support work-life balance.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At DoggieLawn, we are dedicated to building a diverse, inclusive, and authentic workplace—so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

Equal Opportunity Employer

DoggieLawn is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Employment Disclosures for California Applicants:

DoggieLawn complies with California’s Fair Chance Initiative for Hiring Ordinance, which requires that qualified applicants with criminal histories are given fair consideration.
Work Authorization: Applicants must be legally authorized to work in the United States. DoggieLawn is unable to sponsor or take over sponsorship of employment visas at this time.
Reasonable Accommodations: DoggieLawn is committed to providing reasonable accommodations for individuals with disabilities in our job application and interview process. If you require assistance or accommodation due to a disability, please contact us.

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Social Media Manager