Company Overview:

Wa Salon is a luxurious, high-end hair salon specializing in premium hair care and styling services. Located in Austin, TX, Wa Salon caters to discerning clients who value excellence, style, and personalized service. As we prepare for our grand opening this fall, we seek a creative and results-driven Digital Marketing Specialist to lead our online marketing efforts, build our brand presence, and connect with our target audience.

Position Summary:

The Digital Marketing Specialist will create and execute digital marketing strategies to promote Wa Salon's services, grow our online community, and enhance customer engagement. This individual will manage all aspects of our online presence, including social media, SEO, email campaigns, website updates, and digital advertising. The ideal candidate has a passion for beauty and luxury brands, excellent communication skills, and a strong understanding of digital marketing trends and tools.

Key Responsibilities:

Develop and implement a comprehensive digital marketing strategy to promote Wa Salon's services and brand.
Manage and grow Wa Salon’s social media presence on platforms like Instagram, Facebook, TikTok, and Pinterest.
Create, curate, and publish engaging content, including posts, stories, videos, and promotional campaigns.
Optimize Wa Salon's website and digital content for SEO to increase online visibility and drive traffic.
Plan and execute digital advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to attract new clients and drive appointments.
Collaborate with influencers and brand ambassadors to promote Wa Salon’s services and events.
Develop and manage email marketing campaigns to inform clients about new services, promotions, and events.
Analyze performance metrics (social media engagement, website traffic, ad campaigns) and provide regular reports on the effectiveness of digital strategies.
Stay updated on digital marketing trends and best practices, ensuring Wa Salon remains innovative and competitive online.
Collaborate with the Salon Manager and creative team to align digital marketing efforts with Wa Salon’s brand vision and goals.

Qualifications:

Bachelor’s degree in Marketing, Communications, or related field.
Proven experience (3+ years) in digital marketing, preferably in the beauty, fashion, or luxury industry.
Strong social media platforms, SEO, Google Analytics, and digital advertising knowledge.
Excellent written and verbal communication skills, with a creative approach to content creation.
Proficient in using digital marketing tools such as Google Ads, Facebook Ads Manager, and email marketing software.
Ability to analyze data and provide actionable insights to optimize marketing campaigns.
Passion for beauty, fashion, and luxury brands, with a keen eye for aesthetics and trends.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Experience working with influencers or managing collaborations is a plus.

Benefits:

Competitive salary and performance bonuses
Opportunity to work with a luxury beauty brand from its inception
Discounts on salon services and products
Creative freedom to develop and execute innovative marketing strategies
Professional development and growth opportunities

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