Sr. Copywriter or Copywriter - Market Access

Must be open to a two day per week onsite requirement

About Us: We are The Value Builders

The Value Builders go beyond what's expected to provide the best customer service for clients, which in turn gets passed on to payers, patients, and providers. As the market access agency for The Bloc, we aim to understand our clients’ brands as well as, if not better, than they do, and provide creative and innovative solutions to meet each brand’s unique access and reimbursement needs. We ensure operational excellence, while also ensuring the time our clients spend with us is the best part of their day. We're here to be great for our clients as we strive to do good together.

Role:

The Senior Copywriter/Copywriter plays a critical role in the copy department and broader team by developing market access content that pulls client strategy through communication materials for their assigned brands. Coming up with insightful ideas that can be applied across different platforms, and writing engaging and compelling market access copy for the pharmaceutical category is what fuels the success of the Sr. Copywriter. Creating a partnership with an art director and other interdisciplinary teams to create smart, targeted content and breakthrough communication ideas for payer, HCP, and patient audiences is at the core of this role.

This key creative team member will be able to distinguish the writing style and purpose between strategy documents, positioning statements, presentations, and health economic information. A high level of comprehension will be evident in the Sr. Copywriter’s work.

Responsibilities:

Creates and presents engaging, accurate, and compelling copy and digital experiences for the pharmaceutical market access category. Ensures it is clear, concise, has overall good composition and a logical flow

Contributes to the conceptual process, alone or as part of a group, by generating smart and targeted ideas for clients.

Delves into the category details and research to develop the key insight driving the content

Develops strong relationships with other brand team members across different departments within the agency

Understands and demonstrates thorough knowledge of the Client’s brand or service, clinical indication or healthcare application, the therapeutic category and marketplace, and related healthcare affiliations and relationships

Works closely with art director(s) and takes the initiative to contribute to the creative process

Is accountable for the success of projects. Readily adapts to sudden changes in deliverables

Collaborates with art and account team members to prepare jobs for final internal presentations as well as finalize developed content for client presentations

Follows standard agency processes and procedures guidelines, e.g. timely timesheet submission

Reviews and formats copy according to AMA/client/agency style and follows regulations and marketing techniques for correct/allowable copy usage

Participates in weekly status meetings; regularly attends internal training and creative learning sessions, and other agency meetings

Other responsibilities as assigned

Requirements

2+ years in an advertising agency or related healthcare marketing environment
Market access writing experience a must
Bachelor’s degree or equivalent experience
Digital experience is highly desirable
Life sciences/medical background or strong interest in healthcare a plus

The Bloc provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Salary range: 65K - 110K annually

The salary range provided reflects the minimum and maximum base salaries for this role at The Value Builders. An employee's or prospective employee's salary within this range will be influenced by factors such as the individual’s background, skills, qualifications, relevant experience, the requirements of the position, market conditions, budget constraints, tenure and performance with the company (for current employees). The Company reserves the right to modify this pay range at any time.

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