Growth Marketing Lead will be responsible for driving the company's strategic growth initiatives, including scaling customer acquisition, optimizing retention, and enhancing overall business performance. This role requires a deep understanding of market dynamics, e-commerce strategy & optimization, and data-driven decision-making to unlock new opportunities for revenue growth. The Head of Growth will collaborate closely with cross-functional teams, including product, marketing, sales, and analytics, to design and execute strategies that fuel business expansion and ensure sustainable success.

Key Responsibilities:

Develop and execute growth strategies across multiple channels (e.g., digital marketing, e-mail, partnerships, website optimization) to drive user acquisition, engagement, and retention
Lead initiatives to increase the company's revenue, market share, and customer lifetime value through innovative marketing and business development approaches
Analyze and optimize customer funnels, identifying areas for improvement in the user journey to enhance conversion and retention rates
Collaborate with the product team to ensure alignment between product features and growth initiatives, driving product-led growth
Identify new market opportunities and lead strategic initiatives to expand the company's presence in key markets
Work closely with the cross-functional teams to drive pipeline growth, optimize sales performance, and achieve revenue targets
Build and manage a high-performing growth team, fostering a culture of data-driven experimentation and continuous improvement
Measure, report, and communicate key growth metrics to stakeholders, providing actionable insights for business decision-making
Stay informed on industry trends, competitive landscape, and emerging growth channels to keep the company at the forefront of innovation

Requirements

Proven experience in a high-growth environment, preferably within the E-commerce or Retail industry
Strong background in growth marketing, product management, or business development, with a focus on driving user acquisition and revenue growth
Exceptional analytical skills, with the ability to interpret complex data sets and turn insights into actionable strategies
Expertise in customer segmentation, lifecycle marketing, and funnel optimization

Benefits

Contractor to Employee

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Growth Marketing Lead