Salesforce Marketing Cloud Developer

We’re a global online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way - but there’s still an exciting journey ahead of us. Do you want to join us?

Trustpilot is embarking on an exciting global growth journey and is seeking a Salesforce Marketing Cloud Developer to further the support of our Growth and Regional Marketing teams.

Trustpilot is growing fast. However, support of this growth is increasingly dependent on the systems and processes. This role will provide two critical elements to marketing:

Focus on configuring and optimising our SFMC environment, ensuring robust data structures, integration accuracy, and platform performance. You’ll ensure the stability of our data flows and promote the development of advanced customer journeys and workflows, aligning with our customers' lifecycle in collaboration with the marketing team.
Ensure scalability and stability of the platform through development best practices, while maintaining a deep understanding of the underlying architecture.

The Salesforce Marketing Cloud Developer will work closely with key stakeholders across the commercial organisation to build a more effective marketing organisation. This is an engaging and hands-on role, so will suit an individual who is able to prioritse, plan and execute on operational activities.

We are:

A small but mighty team supporting our global marketing department. The Marketing Operations team is currently based in London and New York and we are growing quickly to support the growing requirements of our Prospect/ Customer Marketing efforts and also develop our Consumer Marketing strategy globally. We are responsible for the day to day management and overall health of our Marketing Technology stack and oversee various integrations and deployment of new systems and technologies. We are accountable for the Marketing attribution models, reporting on and building marketing dashboards and supporting our various Marketing stakeholders.

As a team we use Monday to track all incoming tasks and requests from our peers in the Marketing department, this is where we measure success for our quarterly goals and key results. We aim to build an autonomous culture where trust and accountability sit at the heart of what we do. We trust our team and build positive relationships with one another to ensure each team member has the tools and processes to do their life’s best work.

What you’ll be doing:

Work with the Marketing team to build best-in-class performing automation programs (Email, Event, Mentor) that create quality demand efficiently, at scale
Email builds/sends, landing pages, dynamic content, list imports, database management, continuous optimisation and multi-tool orchestration
You will play an integral part in making data accessible and actionable within Salesforce Marketing Cloud. This includes developing data extensions, integrating external data sources, and ensuring the seamless flow of data between systems.
Create campaigns to support, scoring, event promotion, and data management
Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems
Support the Marketing team with the planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth
Work cross-departmentally to obtain critical information and satisfy internal stakeholders.
Key to success in this role will be an ability to manage multiple agendas from the Senior Leadership Team, while using well developed influencing skills to deliver the required outcomes of Marketing

Who you are:

Significant experience as a Salesforce Marketing Cloud Developer, Adobe Marketo, HubSpot etc. including hands-on experience with Journey Builder, Email Studio, Automation Studio, Content Builder, and/or Mobile Studio
Knowledge and experience of using HTML, CSS, AMPscript, SQL, and JavaScript
Solid understanding of marketing automation concepts, strategies, and best practices
Experience with data integration and APIs, particularly in connecting Salesforce Marketing Cloud with other systems
Familiarity with tracking, analyzing, and optimising email campaign performance metrics.
Comprehensive analytical and problem-solving skills with the ability to translate business requirements into technical solutions
You should be comfortable guiding and training colleagues, offering technical demonstrations on Salesforce Marketing Cloud, best practices, and new tools, ensuring the team stays aligned and up-to-date with evolving platform capabilities.
Good communication and collaboration skills to work effectively with clients and cross-functional teams
Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Developer) are highly desirable
Experience working in a consultancy or client-facing environment is also desirable
Circa 5 years of experience in marketing automation; is proficient in Marketing Cloud and understand CRM integration (Salesforce CRM preferred)
Demonstrated experience in marketing automation and inbound/ outbound best practices and interdependencies with other tools (webinar platforms, CRM)
Effective communication and desire to improve processes
Supported highly complex processes and demonstrable ability to understand the framework of campaigns.
Full understanding of marketing metrics including analytics and reporting
Experience in developing and optimizing lead management and campaign management processes with tangible impact on company efficiency
A hands-on, “can do” attitude is essential
We are looking for someone who is eager to continuously learn and stay updated on the latest technologies and best practices in Salesforce Marketing Cloud and marketing automation.

What's in it for you?

A competitive base salary ranging from $135,000 - 150,00 gross per year. This range doesn’t include any variable pay such as bonuses, awards made under Trustpilot’s equity program, or other benefits.
20 vacation days + 2 personal days +10 paid holidays per year
Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
Rich learning and development opportunities are supported through the Trustpilot Academy, LinkedIn Learning, and Blinkist
Full health insurance
401k matching your contributions dollar-for-dollar up to 4% of your base salary
Discounted club membership at Life Time Fitness
24/7 Employee Assistance Plan and full access to Headspace, a popular mindfulness app to promote positive mental health
Paid parental leave for employees who have been employed for over 6 months with full scope of benefit after 12 months
Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials
A friendly, open office complete with a foosball table, roof deck with wifi (rooftop meeting anyone?!) and unlimited snacks and drinks
Communal lunch, extra treats, and events during the month — think ice cream carts, coffee bars, and massages, to name a few

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences as well as how you will contribute to our working culture. So, even if you don’t feel you don't meet all the requirements, we'd still really like to hear from you!

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Salesforce Marketing Cloud Developer