JOB SUMMARY: Enseo’s Digital Marketing Specialist will strategize and execute demand generation and brand awareness through digital marketing efforts. This role will help promote Enseo and connect with customers in both current and new industries, ultimately driving sales leads.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

· Research the hospitality and senior living markets, including competitor offerings and products, advertising trends, and more

· Strategize on the most effective digital channels to deliver the marketing strategy to designated audiences

· Identify the end-to-end process for account-based marketing efforts, from audience identification to channel recommendations, execution, and results tracking

· Coordinate content distribution schedules, including marketing emails, advertising, blog posts, social media, and more

· Work with the marketing team on content creation, providing topic recommendations and parameters for different media channels

· Run email marketing automation to better connect with prospects and fill the sales funnel

· Manage Enseo’s social media presence and social media advertising

· Research and recommend webinar opportunities, coordinating topics and speakers

· Work with outside agencies for SEO and ad retargeting to coordinate internal efforts and track progress

· Support tradeshows through lead generation efforts and logistics planning

· Develop reporting and forecasts to evaluate the success of digital marketing

· Performs other duties as required

REQUIREMENTS AND QUALIFICATIONS:

· Minimum five (5) years of related experience

· Bachelor’s degree or equivalent experience

· Understanding of the many social media platforms and be comfortable navigating them

· Experience working with ABM technology

· Possess problem solving skills

· Excellent listener and verbal communicator with superior written communication skills

· Organization of time to meet deadlines and attention to detail

· Proficiency in all Microsoft Office Suite programs (Excel, PowerPoint and Word)

· Possess analytical skills to identify and objectively evaluate innovative and alternative solutions

· Function well in a high-paced and at times stressful environment

· Ability to multi-task and project manage

· Use independent judgment in resolving various issues

· Demonstrated ability to collaborate with both internal and external stakeholders

PHYSICAL REQUIREMENTS:

Working Conditions: This is a full-time hybrid position/office type environment. Occasional travel is required.

Physical Activities: Occasional standing, stooping, and lifting up to 20 pounds.

Physical Demands: Prolonged periods of sitting at a desk, working on a computer, and speaking on a telephone. Frequent repetitive motions.

Enseo jobs

Digital Marketing Specialist