Job Title: Senior Marketing Data Analyst

Company: Pond Lehocky

Location: Philadelphia, PA

About Us: Pond Lehocky is a prominent law firm dedicated to advocating for clients in workers’ compensation and personal injury cases. We pride ourselves on our fast-paced, data-driven marketing culture and are seeking a Senior Marketing Data Analyst to help us leverage data for strategic decision-making and improved client engagement.

Position Overview: As a Senior Marketing Data Analyst, you will be an integral part of our marketing team, partnering with cross-functional teams throughout the entire lifecycle of data analysis. You will transform complex datasets into actionable insights, guiding our marketing strategies and enhancing our overall performance.

Key Responsibilities:

Collaborate with various teams on data science initiatives, from ideation and exploratory analysis to running experiments and building dashboards and reports.
Analyze complex datasets to identify trends and develop actionable insights that align with business objectives.
Develop, own, and manage recurring analytical and reporting processes.
Prepare and deliver visualizations and presentations that communicate analytic insights in a clear and impactful manner to both technical and non-technical stakeholders.
Proactively convey complex analytical findings, ensuring clarity and understanding across teams.

Qualifications:

Personal Attributes:
Data-driven, intellectually curious, and technically rigorous with a strong ability to communicate insights clearly.
Eager to learn and embrace new technologies and solutions.
Solid understanding of marketing concepts, including advertising, distribution, and campaign strategies.
A collaborative team player with a positive outlook, eager to uplift and energize those around you.

Key Competencies:

Marketing Analytics:
Familiarity with various marketing channels and their impact on business performance.
Knowledge of industry trends and best practices in marketing analytics.
Experience with experiment design, including A/B testing and multi-touch attribution modeling.
Expertise in analyzing marketing performance metrics and calculating ROI.

Statistical Modeling and Analysis:

Proficient in predictive modeling, cluster analyses, marketing mix modeling, and multi-touch attribution modeling
Experience with statistical software such as SQL, R, Python, and Power BI.

Nice to Haves:

Experience in data visualization and familiarity with Salesforce.
Knowledge of marketing research methodologies and tools.
Experience with: Social Media Marketing, Out-Of-Home (OOH) Marketing, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Over-The-Top (OTT) Advertising and Broadcast TV Marketing
Experience in developing and implementing machine learning algorithms for predictive insights.
Ability to translate business requirements into AI/ML models, delivering actionable insights and solutions that support strategic decision-making.
Strong grasp of supervised and unsupervised learning methods, feature engineering, and model performance optimization.

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Senior Marketing Data Analyst