Position Title: Digital Marketing Specialist

Location: Asheville, NC (Local Only)

Overview:

We are seeking a skilled and motivated Digital Marketing Specialist with 3-5 years of experience in Google Ads management and website administration. This role focuses on optimizing paid search campaigns, managing website content, and improving user engagement across diverse digital platforms.

Key Responsibilities:

Plan, execute, and optimize Google Ads campaigns to drive leads and conversions.
Monitor and analyze campaign performance to ensure KPIs and ROI targets are met.
Manage and update website content, ensuring seamless navigation and usability.
Collaborate with the marketing team to audit and enhance website performance.
Improve SEO to increase organic traffic and boost user engagement.
Work with a programatically and geographically diverse group of therapeutic residential programs to drive admissions.
Report on digital performance metrics and provide actionable insights for improvement.

Qualifications:

3-5 years of experience in Google Ads management with a proven track record of successful campaigns.
Experience in website management, including familiarity with WordPress CMS.
Strong understanding of SEO best practices and web analytics tools
Ability to analyze data, visualize insights, and make data-driven decisions.
Excellent communication and project management skills.

Preferred Skills:

Familiarity with Beaver Builder or similar page builders.
Certification in Google Ads and Google Analytics.

Benefits:

Competitive salary based on experience.
Health and wellness benefits.
Performance-based bonus structure.
Opportunity for growth within a dynamic and innovative team.

About Family Help & Wellness:

Family Help & Wellness (FHW) specializes in comprehensive behavioral health programs for adolescents and young adults. Our network of programs provides therapeutic solutions to families, and empowers through adventure therapy, residential treatment, and transitional living services. With a focus on evidence-based practices, FHW creates transformative experiences, helping clients navigate challenges and embrace lasting change. We are committed to fostering growth, healing, and resilience through compassionate care and a highly collaborative team environment. FHW is an equal opportunity employer.

For more information, visit famhelp.com

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Digital Marketing Specialist