Who We Are

Roots and Bloom are redefining real estate investing with a never before seen resident-centric model. We’re totally reshaping the tenant-landlord relationship by offering residents the chance to not just rent but partner in the property they live in. This is not rent-to-own; this is the first ever own-while-you-rent program! Our innovative “Live In It Like You Own It®” program is about more than just providing a place to live; it’s about fostering a sense of community and financial empowerment. By intertwining investment opportunities and resident engagement we have proven that this model truly does do good by the residents, and performs quite well for our Investors. Roots is committed to making a positive impact and helping millions of people build wealth through real estate. We believe that a win-win ecosystem is the only type worth building!

Our Why

We fundamentally believe that everyone should have an opportunity to build wealth. This belief is what guides our mission of giving everyone the opportunity to build wealth and secure their financial future through investment in real estate.

In pursuit of our mission we will help 1 Million people grow wealth by breaking down the barriers to real estate investment for the masses, and making real estate as easy to invest in as the stock market.

Why We Need You

We’re seeking an experienced and dynamic Growth Product Manager to join our fast growing team. In this role, you’ll be at the forefront of defining, refining, and driving the operational strategy for our key projects, from initial concept through to post-launch. You’ll work cross-functionally to ensure that our products not only meet customer expectations but also contribute to the long-term success and vision of the company. Your ability to manage the full product lifecycle, from market research to post-launch analysis, will be crucial in creating seamless, impactful user experiences and driving customer satisfaction.

Role Responsibilities

Develop Product Strategy: Create and execute product strategies that align with the company’s overall goals and vision. This includes defining clear objectives, establishing success metrics, and ensuring the product aligns with market needs and customer expectations
Product Roadmap: Develop and maintain detailed product roadmaps, outlining key milestones and deliverables. Collaborate with stakeholders to ensure features and requirements are prioritized according to strategic goals, and adjust the roadmap based on evolving business needs and customer feedback
Cross-Functional Collaboration: Work with leadership, engineering, and customer success teams to ensure smooth execution. Your role will be critical in aligning cross-functional efforts to achieve product goals and ensure teams are working in sync
Customer Experience: Design onboarding and customer journey touchpoints to enhance user experience
Data-Driven Decisions: Use data to drive product decisions, testing hypotheses to identify growth opportunities and areas for optimization. Regularly analyze customer feedback, product performance metrics, and market trends to inform decisions on product features, updates, and overall strategy
Customer Success:Develop and implement customer success strategies to improve user satisfaction, retention, and overall engagement. Work with the customer experience and support teams to ensure a cohesive approach to user support and knowledge sharing
Product Launch: Oversee the entire product lifecycle, ensuring timely and successful launches
Process Optimization: Refine product development workflows to improve efficiency and reduce time-to-market
Feedback Loops: Collect and analyze customer feedback to guide product decisions
Innovation: Stay updated on trends and suggest features that enhance the product and drive engagement

Qualifications

Bachelor’s degree or MBA with at least 3 years of equivalent experience in a relevant field
Proven experience in product management, with a focus on software of Fintech products
Proven track record of managing full product lifecycles and delivering impactful products
Strong ability to manage multiple priorities and ensure attention to detail
Experience using data to drive decisions and optimize product direction
Excellent at fostering teamwork, aligning stakeholders, and driving collaboration
Comfortable working in a fast-paced, dynamic environment
Experience with HubSpot, Asana/Jira, analytics platforms (TBD), and AI prompts (e.g., GPT-4 or similar)

Our Values

Accountability: We take our responsibilities seriously and always stay transparent
Student Mentality: Continuous learning and growth are at our core
Driven: We strive to exceed expectations. We aim for excellence in everything we do
Fairness: We’re committed to equitable treatment for everyone
Great Stewards: We manage our resources and relationships with care and responsibility
Fun and Fearless: We face challenges with a positive and bold spirit. We challenge each other, the status quo, and “how it’s always been done”

At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued.

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Growth Product Manager